Creative Marketing Producer

TEGNA, Inc.; Washington (Washington County); On-site; USD 47,000 - 52,000; Full time

Job summary

TEGNA Inc. in the United States is seeking a Creative Marketing Producer who can independently shoot, write, and edit promotional content for regional marketing.

You will own the end-to-end production process from concept to final cut, aligning with brand messaging and marketing objectives. The role requires a strong storytelling sense, branding expertise, and hands-on skills with cameras, lighting, sound, and post-production software.

Qualifications

• Bachelor's degree in media production, film, communications, or related field or equivalent experience.
• 3-5 years of video production experience including writing, shooting and editing.
• Proficiency with cameras, lighting and sound equipment.
• Advanced skills in Adobe Premiere, After Effects and Photoshop; cloud-based workflows.
• Strong portfolio demonstrating high-quality marketing commercials.
• Experience with scriptwriting and storytelling for short-form content.
• Able to work independently and manage full production; flexible for 24/7 news environments.
• Willingness to travel to various markets in the region.
• Strong communication and collaboration skills; knowledge of digital marketing formats.

Responsibilities

• Concept Development: collaborate to develop concepts for marketing commercials that fit brand messaging.
• Scriptwriting: write clear, engaging scripts supporting station objectives.
• Video Production (Shooting): plan and execute shoots for TV, digital and social media.
• Video Editing: edit footage into polished marketing commercials with proper pacing.
• Field Collaboration: work with regional director, GM and news director to refine concepts.
• Creative Direction: manage visual style, framing, color grading, and motion graphics.
• Post-Production: add effects, graphics, music and voiceovers; optimize formats.
• Project Management: oversee multiple projects with timelines and deadlines.

Skills

Storytelling

Branding

Visual production

Independent work

Education

Bachelor’s degree in media production, film, communications, or related field

Tools

Cameras

Lighting

Sound equipment

Adobe Premiere

After Effects

Photoshop

Job description

TEGNA Inc. helps people thrive in their local communities by providing the trusted local news and services that matter most. With 64 television stations in 51 U.S. markets, TEGNA reaches more than100 million people monthly across the web, mobile apps, streaming, and linear television. Together, we are building a sustainable future for local news.

Creative Marketing Producer

We are seeking a highly creative and versatile Creative Marketing Producerwho can independently shoot, write, and edit compelling promotional content for various marketing within their region. The ideal candidate will have a strong understanding of storytelling, branding, and visual production techniques to create engaging content that resonates with local audiences and drives marketing objectives. This role involves end-to-end production, from concept creation and scriptwriting to shooting and editing.

Current driver's license and ability to operate news gathering vehicle to and from various locations is required.

Responsibilities:

• Concept Development: Collaborate with other creative producers and regional marketing director to develop creative concepts for marketing commercials that align with brand messaging and target audience.
• Scriptwriting: Write clear, engaging, and persuasive scripts for marketing commercials, ensuring that the messaging is clear and supports the station’s objectives.
• Video Production (Shooting): Plan and execute video shoots including pre-production planning, setup lighting, audio, and camera equipment. Capture high-quality footage for marketing commercials across various platforms, including television, digital, and social media.
• Video Editing: Edit raw footage into polished, professional marketing commercials using video editing software. Ensure smooth transitions, appropriate pacing, and alignment with the brand’s tone and objectives.
• Field Collaboration: Work closely with regional marketing director, general manager and news director to gather feedback and refine creative concepts throughout the production process. Maintain effective communication and manage expectations.
• Creative Direction: Manage the overall visual style of the marketing commercials, including framing, composition, color grading, and motion graphics, ensuring the final product meets high production standards.
• Post-Production: Add special effects, graphics, music, and voiceovers where needed to enhance the commercial’s effectiveness. Ensure the final cut is optimized for various formats (TV, digital, social media).
• Project Management: Oversee multiple projects simultaneously, managing timelines and deliverables. Work under tight deadlines to meet client needs and campaign launch dates.

Requirements:

• Bachelor’s degree in media production, film, communications, or a related field (or equivalent experience).
• 3-5 years of experience in video production, including writing, shooting, and editing commercials or promotional content.
• Proficiency with video production tools (e.g., cameras, lighting, sound equipment).
• Advanced skills in video editing software (Adobe Suite: Premiere, After E ects Photoshop). Experience working with cloud-based work operating systems and project management platforms to manage workflows, projects, and deadlines.
• Strong portfolio demonstrating the ability to create high-quality marketing commercials.
• Experience with scriptwriting and storytelling for short-form content. Excellent visual storytelling skills and an eye for detail.
• Ability to work independently and manage the full production process from start to finish. Must be flexible and responsive in a 24/7 news environment, with the ability to jump into breaking news and breaking weather coverage to produce timely promotional content, including occasional work outside of standard business hours.
• Must be willing to travel to various markets in the region when necessary.
• Strong communication skills and ability to collaborate with clients and team members.
• Familiarity with digital marketing strategies and social media advertising formats.
• Knowledge of motion graphics, color grading, and sound design.

Pay Range

$33.65 - $38.46 USD

Pay Range

$33.65 - $38.46 USD

TEGNA offers comprehensive benefits designed to safeguard the physical, mental and financial health of our employees and their families. TEGNA offers two medical plan options for full and part-time employees through Blue Cross Blue Shield of Texas, as well as access to dental and eye care coverage; fertility, surrogacy and adoption assistance; disability and life insurance.

Our 401(k) program offers full, part-time and temporary employees the opportunity to contribute 1% - 80% of their pay on a pre-tax basis to TEGNA’s 401(k). Contributions made up to the first 4% of pay are eligible for a 100% match from the company and are 100% vested from day one.

Regardless of participation in TEGNA medical plans, ALL employees and their eligible family members receive nine free virtual doctor’s appointments with a physician through Teladoc, and 12 free annual therapy sessions with a licensed clinician through Spring Health.

TEGNA offers a generous Paid Time Off (PTO) benefit as well as nine paid holidays per year.

* Some jobs are covered by a collective bargaining agreement and thus some or all of the benefits described herein may not apply. For example, some newsroom bargaining unit employees receive health and retirement benefits under plans administered by the union.

EEO statement:

TEGNA Inc. is a proud equal opportunity employer. We areproud to be an equal opportunity employer, hiring and developing individuals from diverse backgrounds and experiences to add to our collaborative culture. We value and consider applications from all qualified candidates without regard to actual or perceived race, color, religion, national origin, sex, gender, age, marital status, personal appearance, sexual orientation, gender identity or expression, family responsibilities, disability, medical condition, enrollment in college or vocational school, political affiliation, military or veteran status, citizenship status, genetic information, or any other basis protected by federal, state or local law. TEGNA will reasonably accommodate qualified individuals with disabilitiesin accordance with applicable law. If you are in need of an accommodation in order to submit your application, please email [e-mail]

Recruiting Fraud Alert:

To all candidates: your personal information and online safety are important to us. Only TEGNA Recruiters or Hiring Managers will reach out to you regarding consideration of your application or background. Communications with TEGNA employees will either come from a TEGNA email address with a domain of tegna.com or one of our affiliate station domains.
Recruiters or Hiring Managers will never request payments, ask for financial account information or sensitive information such as social security numbers.