End-to-End Campaign Execution Lead

Cengage Group; Detroit (MI); Remote; USD 58,000 - 76,000; Full time

Job summary

Cengage Group, a global edtech leader, seeks a Campaign Execution Project Manager in the United States to drive end-to-end campaign planning and execution. You will coordinate across content, creative, web, media and events teams to ensure campaigns run on time and within budget.

The role emphasizes strong project management discipline, cross-functional collaboration, and process improvements to boost efficiency and outcomes. A background in advertising, marketing or communications is required.

Qualifications

• Bachelor’s degree (BA/BS) in Advertising, Marketing, Communications, or equivalent experience
• Minimum of 5 years of Project Management experience with a strong track record
• Proficiency in Workfront is preferred, or a similar project management tool
• Outstanding communication skills for interacting with both internal and external collaborators
• Strong problem-solving, project management, and analytical abilities

Responsibilities

• Project managing end-to-end campaign execution, ensuring efficiency and alignment between marketing partners and functional team areas
• Working with Marketing Team members to understand and act on integrated campaign plans that improve conversion rates and business outcomes
• Collaborating and prioritizing work across functional teams including content, creative, web, media, and events to deliver campaigns on time and within budget
• Applying our designated project management system, Workfront, to further seamless cooperation and collaboration
• Reflecting on process improvements and developing new strategies to boost workflow efficiency and productivity
• Balancing a robust project portfolio while maintaining high-performance standards

Skills

Project management

Communication

Problem-solving

Education

Bachelor’s degree in Advertising/Marketing/Communications

Tools

Workfront

Job description

Cengage Group, a global edtech leader, seeks a Campaign Execution Project Manager in the United States to drive end-to-end campaign planning and execution. You will coordinate across content, creative, web, media and events teams to ensure campaigns run on time and within budget.

The role emphasizes strong project management discipline, cross-functional collaboration, and process improvements to boost efficiency and outcomes. A background in advertising, marketing or communications is required.