Campaign Execution Lead - Cross-Functional PM

Cengage Group; Atlanta (GA); Remote; USD 58,000 - 76,000; Full time

Job summary

Cengage Group in Atlanta, GA is seeking a Campaign Execution Project Manager to lead end-to-end marketing campaigns, coordinating planning, execution and optimization to maximize impact across customer journeys.

You will collaborate with content, creative, web, media and events teams, apply Workfront for seamless workflow, and develop improvements that boost efficiency, timelines and campaign outcomes.

Qualifications

• Minimum of 5 years of Project Management experience with a strong track record.
• Bachelor’s degree in Advertising, Marketing, Communications, or equivalent.
• Proficiency in Workfront is preferred, or a similar project management tool.
• Outstanding communication skills for interacting with both internal and external collaborators.
• Strong problem-solving, project management, and analytical abilities.

Responsibilities

• Project managing end-to-end campaign execution, ensuring efficiency and alignment between marketing partners and functional team areas.
• Working with Marketing Team members to understand and act on integrated campaign plans that improve conversion rates and business outcomes.
• Collaborating and prioritizing work across functional teams including content, creative, web, media, and events to deliver campaigns on time and within budget.
• Applying our designated project management system, Workfront, to further seamless cooperation and collaboration.
• Reflecting on process improvements and developing new strategies to boost workflow efficiency and productivity.
• Balancing a robust project portfolio while maintaining high-performance standards.

Skills

Project management

Communication

Analytical abilities

Education

Bachelor’s degree in Advertising/Marketing/Communications

Tools

Workfront

Job description

Cengage Group in Atlanta, GA is seeking a Campaign Execution Project Manager to lead end-to-end marketing campaigns, coordinating planning, execution and optimization to maximize impact across customer journeys.

You will collaborate with content, creative, web, media and events teams, apply Workfront for seamless workflow, and develop improvements that boost efficiency, timelines and campaign outcomes.