Enablement Lead, Marketing Integrated Demand Center

Amazon Inc.; Memphis (TN); Hybrid; USD 83,000 - 141,000; Full time

Benefits offered by this job

Health insurance

401(k) matching

Paid time off

Parental leave

Job summary

Amazon Web Services, Inc. is seeking an IDP Enablement Lead to bridge marketing strategy and field execution, enabling thousands of Amazonians across nine solution areas with content, playbooks, and context.

The role spans enablement content, field activation, and governance, owning the enablement engine, scalable templates, and cadence. Strong communication, action bias, and cross-functional influence are essential for success.

Qualifications

• 4+ years of professional non-internship marketing experience.
• Experience using data and metrics to drive improvements.
• Experience building, executing and scaling cross-functional programs or marketing campaigns from concept to completion.
• Experience producing marketing promotional material for Owned & Operated channels.
• Experience using customer research, hard data and metrics to back up assumptions, generate forecasts, and assess the efficacy of marketing programs.
• Experience driving direction and alignment with large cross-functional teams and agency partners.
• Experience building launch readiness frameworks, standard work, playbooks, and scalable deployment mechanisms across multiple concurrent sites, or experience in similar environments.
• Experience in technology-related sales, marketing or business development.
• Experience in stakeholder and communication management.
• Experience building operational frameworks from scratch in a fast-paced or ambiguous environment.
• Experience leveraging AI tools and automation to improve marketing and enablement workflows.

Responsibilities

• Enablement content & assets: Own the IDP enablement library—playbooks, templates, onboarding materials, and the team wiki.
• Field & partner activation: Serve as the enablement partner between IDP v-teams and field, specialist, and partner teams.
• Operational cadence and governance: Define planning cadences, governance frameworks, and adoption tracking; report insights to leadership.

Skills

Marketing experience

Data-driven decisions

Cross-functional programs

Marketing materials

Job description

Amazon Web Services, Inc. is seeking an IDP Enablement Lead to bridge marketing strategy and field execution, enabling thousands of Amazonians across nine solution areas with content, playbooks, and context.

The role spans enablement content, field activation, and governance, owning the enablement engine, scalable templates, and cadence. Strong communication, action bias, and cross-functional influence are essential for success.