Employee Advocate Social Content Enablement

5 Star Recruitment; San Jose (CA); On-site; USD 90,000 - 130,000; Full time

Job summary

A leading recruitment firm in California is seeking an Employee Advocate for Social Content Enablement to establish and lead a scalable program. This position requires strong skills in employee communications and social media marketing, along with hands-on experience with SproutSocial. The candidate will train teams, monitor usage, and track performance to enhance advocacy efforts. The ideal individual will be organized, proactive, and adept at cross-functional collaboration, making a significant impact on employee-driven social advocacy.

Qualifications

• 2-3 years of experience in employee communications, social media marketing, or enablement programs.
• Hands-on experience with SproutSocial or similar platforms.
• Strong communication and writing skills.

Responsibilities

• Design and lead a scalable program for social media advocacy.
• Train and support Sales and expand the program across functions.
• Provide regular performance updates to leadership.
• Collaborate with Marketing and other functions to ensure content alignment with campaigns and brand initiatives.
• Identify opportunities to gamify participation and recognize top advocates.

Skills

Employee communications

Social media marketing

Enablement programs

SproutSocial

Strong communication skills

Analytical mindset

Organizational skills

Tools

SproutSocial

Job description

Employee Advocate Social Content Enablement

About the job Employee Advocate Social Content Enablement

Job Description:

Looking for an Employee Advocate Social Content Enablement to design and lead a scalable program that empowers employees to share the clients story on social media. This role will establish the process for distributing content through Sprout Social, drive adoption across teams (starting with Sales), and measure the effectiveness of employee-driven social advocacy.

This is a unique opportunity to combine communications, enablement, and analytics skills to amplify the clients voice in the market and make our people the most trusted champions of our brand.

Wed love to chat if you have:

• 2-3 years of experience in employee communications, social media marketing, or enablement programs.
• Hands-on experience with SproutSocial (or similar social media management platforms).
• Strong communication and writing skills with the ability to translate complex information into simple, engaging messages.
• Analytical mindset with ability to interpret data and report on program effectiveness.
• Comfortable working cross-functionally and driving adoption of new tools and processes.
• Highly organized, detail-oriented, and proactive.

Program Design & Enablement

• Build and manage the system in SproutSocial for distributing approved social content to employees.
• Create clear workflows for content submission, approval, and publishing.
• Train and support Sales (initial pilot) and expand the program across other functions.

Internal Communication

• Partner with Marketing, Sales, and other functions to ensure content availability and relevance.
• Communicate regularly with employees on new content, best practices, and posting guidance.
• Provide toolkits, FAQs, and quick-start resources to increase participation.

Performance Tracking & Reporting

• Monitor employee usage and posting activity through SproutSocial.
• Track KPIs such as impressions, clicks, engagement, and reach by function and content type.
• Provide regular performance updates to leadership and recommendations to improve impact.
• Gather feedback from employees and functional leaders to refine processes.
• Partner with Marketing to align content with campaigns, launches, and brand initiatives.
• Identify opportunities to gamify participation and recognize top advocates.

Success in This Role:

• Sales team is actively posting content on LinkedIn within 36 months.
• A clear repeatable process is in place for distributing content company-wide.
• Measurable increases in impressions, clicks, and engagement driven by employee posts.
• Other functions (Customer Success, Marketing, etc.) onboarded successfully after the Sales pilot.
• Social engagement becomes a visible driver of Sales culture, with recognition programs motivating consistent participation.

MUST HAVE:

• 2-3 years of experience in employee communications, social media marketing, or enablement programs.
• Hands-on experience with SproutSocial.
• Experience driving adoption of new tools or processes across cross-functional teams.