Senior Social Media Manager

Horizon3; United States; Remote; USD 120,000 - 180,000; Full time

Benefits offered by this job

Growth opportunities

Innovation-driven culture

Inclusive and diverse team

Flexible remote work environment

Job summary

Horizon3 is seeking a Senior Social Media Manager to own day-to-day execution and the strategic development of its social media program. You will translate complex cybersecurity topics into credible stories and build scalable, repeatable social workflows across Marketing and the broader company.

You will craft high-quality content across formats, manage campaigns and events, and drive employee advocacy and executive amplification.

Qualifications

• 7+ yrs of experience in social media marketing
• 5+ yrs of experience in cybersecurity marketing
• Bachelor degree in marketing, communications, or a related field
• Experience marketing cybersecurity, offensive security, cloud security, developer tools, or other technical products
• Familiarity with Reddit or other discussion-based platforms
• Experience supporting executive social media, creator or influencer partnerships, paid social, or analyst and media amplification
• Experience creating or directing short-form video, live event coverage, social graphics, or carousel content
• Experience scaling employee advocacy or ambassador programs

Responsibilities

• Own day-to-day execution and strategic development of Horizon3’s social media program
• Translate complex topics into clear, credible stories for scalable social programs
• Develop and manage an always-on editorial calendar across multiple channels
• Create high-quality social content: posts, threads, carousels, short-form video, event coverage
• Lead social plans for launches, webinars, campaigns, and executive amplification
• Manage employee advocacy and executive amplification programs
• Monitor brand conversations and protect brand voice across channels
• Define and maintain a practical social measurement framework and regular performance reporting

Skills

Social media strategy

Editorial judgment

Content creation

Campaign planning

Employee advocacy

Executive amplification

Performance optimization

B2B SaaS cybersecurity marketing

Education

Bachelor degree in marketing or communications

Tools

Sprout Social

Social publishing & listening platforms

Job description

• The Senior Social Media Manager will own the day-to-day execution and continued strategic development of Horizon3’s social media program
• This role combines strong editorial judgment, hands-on content creation, campaign and event execution, employee advocacy, community engagement, and performance-driven optimization
• You will translate complex cybersecurity, product, research, and market topics into clear, credible stories while building repeatable programs that scale social across Marketing and the broader company
• Social Strategy and Channel Ownership:
• Serve as the company’s subject-matter owner for organic social strategy, advising Marketing and executive leadership on audience development, channel investment, content priorities, and social risk
• Own and evolve the social media strategy across priority channels, including LinkedIn, X, YouTube, and X, while evaluating other channels and communities such as Reddit and Bluesky
• Maintain a clear point of view on audience, channel fit, content formats, cadence, and brand voice
• Build and manage an always-on editorial calendar that balances thought leadership, customer proof, research, product storytelling, company news, culture, hiring, and timely industry moments
• Establish repeatable planning, intake, approval, publishing, and reporting processes that make social easier to scale across Marketing and the broader company
• Content Creation and Storytelling:
• Own the development, creation, and publication of high-quality social content that translates complex cybersecurity, product, research, and market topics into clear, engaging stories
• Develop campaign concepts and content packages across formats such as posts, threads, carousels, short-form video, event coverage, employee spotlights, and executive amplification
• Partner with subject-matter experts to identify strong stories, ghostwrite or refine content when needed, and manage review through publication
• Maintain a distinctive, authentic, confident, and technically credible brand voice across channels
• Campaigns, Launches, and Events:
• Develop and execute social plans for product launches, press announcements, webinars, campaigns, customer stories, industry news, and rapid-response opportunities
• Support event promotion and live coverage, including speaking sessions, booth activity, networking moments, videos, and post-event follow-up
• Coordinate social amplification with Product Marketing, PR/Communications, Field Marketing, Demand Generation, Customer Marketing, executives, and technical experts
• Join initiatives early enough to shape the amplification strategy, not simply publish finished assets at the end of a campaign
• Employee Advocacy and Executive Amplification:
• Own and grow the employee advocacy program in Sprout Social Advocacy, including onboarding, enablement, content distribution, recurring communications, and program administration
• Create practical, easy-to-share content that helps employees and executives participate authentically in company, product, hiring, thought-leadership, and event moments
• Partner with People, Recruiting, Communications, and leadership teams to support employer brand, executive visibility, and coordinated announcements
• Community Engagement and Brand Stewardship:
• Monitor brand and industry conversations through social publishing and listening tools, including the Sprout inbox and relevant online communities
• Respond to routine engagement and route sensitive, reputational, or crisis-related issues through the appropriate escalation process
• Apply sound judgment about what should be amplified publicly, what requires additional review, and what should not be socialized
• Help protect brand consistency across social channels and ensure public-facing content follows current naming, messaging, and visual standards
• Measurement and Optimization:
• Define and maintain a practical social measurement framework covering reach, engagement, audience growth, content performance, advocacy participation, and campaign impact
• Produce regular reporting that turns performance data into clear insights, recommendations, and next actions
• Test content formats, creative approaches, publishing patterns, and channel strategies to improve relevance and engagement efficiency
• Conduct periodic competitive and market reviews to identify opportunities, gaps, and emerging conversations that should influence the content plan
• What Success Looks Like:
• A clear, differentiated social strategy is adopted across priority channels
• Social content consistently reflects Horizon3’s technical credibility and market point of view
• Employee advocacy and executive amplification become repeatable, measurable programs
• Audience growth, reach, engagement quality, and share of voice improve against defined baselines
• Social is integrated earlier into launches, events, PR, and campaigns
• Reporting connects social performance to campaign engagement and influenced pipeline where attribution is available
• The program operates through reusable processes and content systems rather than individual heroics

Benefits

• Growth Opportunities: Be part of a dynamic and growing team with numerous career advancement opportunities
• Innovation-Driven Culture: Work in a collaborative environment that encourages creativity and out-of-the-box thinking
• Inclusive and Diverse Team: We value diversity and promote an inclusive culture where everyone can thrive
• Flexible Work Environment: Enjoy the convenience and work-life balance that comes with remote work

Ability to work independently while building trusted relationships across Marketing, Product, Engineering, Sales, Customer Success, People, and executive teams

• Demonstrated experience owning social media strategy and hands‑on execution for a B2B, SaaS, technology, or cybersecurity company
• A high‑agency, creative, collaborative mindset and a willingness to test, learn, and improve
• Excellent writing, editing, and storytelling skills, with the ability to make technical subjects understandable without losing substance or credibility
• A data‑informed approach to content decisions, with the ability to interpret performance metrics and turn them into action
• Strong project management and organizational skills, including experience managing calendars, approvals, deadlines, and multiple stakeholders
• Experience managing social publishing, listening, analytics, and/or employee advocacy platforms
• 7+ yrs of experience in social media marketing
• 5+ yrs of experience in cybersecurity marketing
• Strong judgment, attention to detail, and comfort handling fast-moving or sensitive communications
• Bachelor degree in marketing, communications, or a related field
• Experience marketing cybersecurity, offensive security, cloud security, developer tools, or other technical products
• Familiarity with technical communities, practitioner audiences, Reddit, or other discussion-based platforms
• Experience supporting executive social media, creator or influencer partnerships, paid social, or analyst and media amplification
• Experience creating or directing short‑form video, live event coverage, social graphics, or carousel content
• Experience scaling employee advocacy or ambassador programs