EMEA Field Marketing Lead - AI-Driven Events & Pipeline

Supermetrics; United States; Hybrid; USD 79,000 - 112,000; Full time

Benefits offered by this job

Equity included

Home office allowance

Health & leisure insurance

Learning budget 1000€

Wellbeing allowance

Job summary

Supermetrics is seeking a Field Marketing Specialist to turn event strategy into pipeline across EMEA. You’ll own the campaigns behind our events and virtual programs, using AI to build faster so you can spend more time where people make the difference.

You’ll run projects end to end with minimal supervision and report to the Senior Field Marketing Manager, EMEA. In this hybrid role based in Dublin and Amsterdam, you’ll lead on-site booth logistics, co-ordinate VHOL labs, and partner with

Qualifications

• 5+ years in B2B event marketing or field marketing.
• Clear ownership with structured execution and pipeline focus.
• Working knowledge of HubSpot and UTM tracking with QA/reporting.
• Ability to make calm, real-time decisions under pressure.
• Experience using AI to speed up builds and validate outputs.

Responsibilities

• Run booth logistics and on-site operations.
• Lead the bi-weekly Virtual Hands-On Lab (VHOL) series.
• Collaborate with Product Marketing and Sales Engineering on speaker readiness.
• Own event campaigns in HubSpot and coordinate with Jira/DESIGNOPS/Sanity.
• Use Claude to speed up builds, lead prep and reporting; automate repeatable work.

Skills

B2B event marketing

Campaign management

HubSpot

UTM tracking

AI workflow

Tools

HubSpot

Jira

Confluence

Sanity CMS

Claude AI

Job description

Supermetrics is seeking a Field Marketing Specialist to turn event strategy into pipeline across EMEA. You’ll own the campaigns behind our events and virtual programs, using AI to build faster so you can spend more time where people make the difference.

You’ll run projects end to end with minimal supervision and report to the Senior Field Marketing Manager, EMEA. In this hybrid role based in Dublin and Amsterdam, you’ll lead on-site booth logistics, co-ordinate VHOL labs, and partner with