Embedded Product Marketing Lead — SoC & RTOS Narratives

altera; San Jose (CA); On-site; USD 149,000 - 216,000; Full time

Benefits offered by this job

Incentives

Job summary

Altera is seeking an Embedded Product Marketing Manager to articulate and drive the embedded narrative across the software stack, processors, and peripherals. The role focuses on translating complex embedded capabilities into customer value and leading GTM for HPS and RISC-V/Nios V solutions.

The ideal candidate will simplify technical concepts for executives and developers, shaping market conversations and enabling sales with differentiated messaging and compelling assets.

Qualifications

• BS degree in engineering or related field.
• 5+ years of experience developing embedded software (Linux or bare metal).
• 3+ years of experience in product marketing, technical marketing, or related role.
• 1+ years of experience in developing embedded processing and peripheral system architectures.
• Experience in semiconductors, embedded systems, or infrastructure technologies.
• Demonstrated ability to create external-facing technical content and messaging.
• Strong understanding of embedded fundamentals, including C / C++ proficiency, Embedded Linux, debugging and validation, and development tools/workflows.

Responsibilities

• Develop and maintain Altera's outward-facing embedded processing narrative across the embedded software stack, processor and peripherals, and RTOS/OS ecosystem.
• Lead messaging for core innovations, including Hard Processing Systems (HPS), Nios V RISC-V soft IP processors, and the application stacks and strategies.
• Build the inward and outward narrative that connects embedded features to business outcomes and maps customer needs to Altera solutions.
• Develop high-quality, customer-facing assets including solution briefs, whitepapers, blogs, website product pages, sales presentations and executive decks.
• Equip sales teams with embedded-focused pitch decks, competitive positioning and objection handling, and use-case and vertical-specific messaging.
• Analyze competitive embedded positioning to develop differentiated messaging highlighting SoC-based capabilities.
• Identify emerging trends and translate them into actionable marketing strategies.

Skills

C/C++

Embedded Linux

Embedded software

Product marketing

Semiconductors

Debugging

Messaging

Education

BS in Engineering or related field

Tools

Development tools/workflows

Job description

Altera is seeking an Embedded Product Marketing Manager to articulate and drive the embedded narrative across the software stack, processors, and peripherals. The role focuses on translating complex embedded capabilities into customer value and leading GTM for HPS and RISC-V/Nios V solutions.

The ideal candidate will simplify technical concepts for executives and developers, shaping market conversations and enabling sales with differentiated messaging and compelling assets.