Software Product Manager

191 Altera Corporation; San Jose (CA); On-site; USD 149,000 - 216,000; Full time

Job summary

Altera Corporation in San Jose, California, seeks an Embedded Product Marketing Manager to shape outward-facing narratives for embedded software, processors, and RTOS ecosystems. You will translate FPGA embedded capabilities into customer value and position Altera as a leader in Arm and RISC-V based solutions.

The role requires deep technical fluency, plus experience in product marketing and content creation to inform executives, architects, and developers.

Qualifications

• BS degree in engineering or related field.

Responsibilities

• Develop outward-facing embedded narrative and positioning across the embedded software stack, processor and peripherals, and RTOS/OS ecosystem.
• Lead messaging for core innovations, including Hard Processing Systems (HPS), Nios V RISC-V soft IP processors, and the application stacks and strategies.
• Build the inward and outward narrative that connects embedded features to business outcomes and maps customer needs to Altera solutions.
• Develop high-quality, customer-facing assets including solution briefs, whitepapers, blogs, website product pages, sales presentations and executive decks.
• Equip sales teams with embedded-focused pitch decks, competitive positioning and objection handling, and use-case and vertical-specific messaging.
• Analyze competitive embedded positioning to develop differentiated messaging highlighting SoC-based capabilities.
• Identify emerging trends and translate them into actionable marketing strategies.

Skills

C/C++ proficiency

Embedded Linux

Debugging & validation

Technical content creation

Embedded fundamentals

Go-to-market alignment

Education

BS in engineering or related field

Tools

Linux debugging tools

Embedded toolchains

Job description

Job Details: Job Description:

Altera is seeking an Embedded Product Marketing Manager to define and drive our outward-facing embedded narrative and vision, translating advanced FPGA embedded capabilities into clear, differentiated customer value across the embedded software stack, processor and peripherals, and RTOS/OS ecosystem. This role goes beyond feature positioning to define how Altera embedded solutions enable customer success, helping organizations build ideal processor and peripheral software solutions. The PMM will shape the market conversation around Arm and RISC-V based embedded capabilities and position Altera as a leader in addressing them. The ideal candidate will simplify complex embedded software concepts into compelling narratives that resonate with executives, architects, and developers, clearly articulating why embedded processing is a foundational system requirement and why Altera’s SoC-based platforms uniquely enable long-term flexibility.

Key Responsibilities

• Develop and maintain Altera’s outward-facing embedded processing narrative and positioning across the embedded software stack, processor and peripherals, and RTOS/OS ecosystem
• Lead messaging for core innovations, including Hard Processing Systems (HPS), Nios V RISC-V soft IP processors, and the application stacks and strategies
• Build the inward and outward narrative that connects embedded features to business outcomes and maps customer needs to Altera solutions
• Develop high-quality, customer-facing assets including solution briefs, whitepapers, blogs, website product pages, sales presentations and executive decks
• Equip sales teams with embedded-focused pitch decks, competitive positioning and objection handling, and use-case and vertical-specific messaging
• Analyze competitive embedded positioning to develop differentiated messaging highlighting SoC-based capabilities
• Identify emerging trends and translate them into actionable marketing strategies

Qualifications:

Required Qualifications

• The candidate must have a BS degree in engineering or related field
• 5+ years of experience developing embedded software (Linux or bare metal)
• 3+ years of experience in product marketing, technical marketing, or related role
• 1+ years of experience in developing embedded processing and peripheral system architectures
• Experience in semiconductors, embedded systems, or infrastructure technologies
• Demonstrated ability to create external-facing technical content and messaging
• Strong understanding of embedded fundamentals, including C / C++ proficiency, Embedded Linux, debugging and validation, and development tools/workflows
• Proven ability to translate complex technical concepts into clear customer value

We also offer incentive opportunities that reward employees based on individual and company performance.

What Success Looks Like Within the first 6 to 12 months this leader will:

• Revise a clear, differentiated Altera embedded narrative
• Deliver compelling messaging around Altera's embedded leadership
• Enable sales with strong embedded solution positioning and tools
• Launch impactful campaigns aligned to advancing Go To Market (GTM) for new HPS solutions
• Position Altera as the trusted embedded platform provider

Altera is redefining how programmable platforms enable embedded systems. As SoC requirements accelerate, this role sits at the center of shaping how the industry understands and adopts next-generation embedded architectures. You will play a key role in defining how customers build embedded systems.

Job Type:

Regular Shift: Shift 1 (United States of America) Primary Location: San Jose, California, United States Additional Locations:

Posting Statement:

All qualified applicants will receive consideration for employment without regard to race, color, religion, religious creed, sex, national origin, ancestry, age, physical or mental disability, medical condition, genetic information, military and veteran status, marital status, pregnancy, gender, gender expression, gender identity, sexual orientation, or any other characteristic protected by local law, regulation, or ordinance.

About Altera

Altera: Accelerating Innovators Altera provides leadership programmable solutions that are easy-to-use and deploy in applications from cloud to edge, offering limitless AI possibilities. Our end-to-end broad portfolio of products including FPGAs, CPLDs, Intellectual Property, development tools, System on Modules, SmartNICs and IPUs provide the flexibility to accelerate innovation. Altera is helping to shape the future through pioneering innovation that unlocks extraordinary possibilities for everyone on the planet.

We use artificial intelligence to screen, assess, or select applicants for the position. Applicants must be eligible for any required U.S. export authorizations.

The pay range below is for Bay Area California only. Actual salary may vary based on a number of factors including job location, job-related knowledge, skills, experiences, trainings, etc. $149.1K - $215.9K USD