Email & SMS Operations Manager

Colony Brands, Inc.; Monroe (WI); On-site; USD 90,000 - 120,000; Full time

Job summary

Integrated Marketing Solutions (IMS) is seeking a Manager of Email and SMS Operations to steer the design, implementation, and optimization of our customer communications. You will lead the Email Development Team, work with Bloomreach Campaign, and ensure code quality and deliverability across email and SMS programs.

Ideal candidates have 3+ years of team leadership, hands-on HTML/CSS/SQL, Excel proficiency, and a track record of fast-paced campaign execution.

Qualifications

• Bachelor’s degree in Business or IT and 3+ years’ related experience.
• Experience leading a team.
• Working knowledge of HTML, CSS and SQL.
• Proficiency in Microsoft Excel.
• Ability to prioritize and work in a fast-paced environment.
• Willingness to respond to changing circumstances.

Responsibilities

• Establish technical direction for our emails and SMS.
• Lead the Email Development Team and Email Coordinators.
• Guide maintenance and updates to email programs and tools.
• Ensure the email team produces clean, efficient, standards-compliant code.
• Research best practices for email design and tools and share with the team.

Skills

Email marketing

SMS marketing

Leadership

Bloomreach Campaign

HTML

CSS

SQL

Excel

Prioritization

Education

Bachelor's degree in Business or IT

Tools

Bloomreach Campaign

Job description

Integrated Marketing Solutions (IMS) offers a range of alternative media management and consulting solutions. We are hiring a Manager of Email and SMS Operations to strategically lead the direction and execution of email campaigns for IMS.

What You’ll Do:

You’ll manage and lead the Email Development Team responsible for configuring and working in Bloomreach, and coding and sending emails and SMS. In addition, you’ll also be responsible for:

• Establishing technical direction for our emails and SMS.
• Serving as an expert in tools used to manage and send emails and SMS.
• Managing the work being done by Email Developers and Email Coordinators.
• Guiding the team doing regular maintenance and updates to the different email programs and tools.
• Ensuring the email team produces and maintains clean, efficient and standards-compliant code for existing and new platforms.
• Researching best practices for email design and tools and actively distributing that information to team members as needed.

What It Takes:

We need a motivated professional with email and SMS marketing experience. Ideally you will have a Bachelor’s degree in a Business or IT field and 3+ years’ of related experience. In addition, we are looking for:

• Experience with leading a team
• Experience in Bloomreach (Campaign)
• Working knowledge of HTML, CSS and SQL
• Proficiency in Microsoft Excel
• The ability to prioritize and work in a fast- paced environment
• The willingness and ability to respond to changing circumstances and expectations readily