Email & SMS Marketing Manager — Firearms / E-Commerce.

GrabAGun; Dallas (TX); On-site; USD 42,000 - 70,000; Full time

Job summary

GrabAGun is seeking an Email & SMS Marketing Manager to own the strategy and execution of email and SMS channels for firearms and e-commerce promotions. This on-site role in North Dallas requires expertise in high-volume marketing, with a focus on deliverability, audience segmentation, and revenue growth.

The role collaborates with Marketing, Merchandising, Catalog, Purchasing, and Creative teams to translate promotions into compelling customer communications, leveraging platforms like Klaviyo

Qualifications

• 3+ years of experience in email, SMS, lifecycle, CRM, or e-commerce marketing.
• Strong copywriting and communication skills for promotional messaging.
• Experience with high-volume e-commerce marketing and data-driven optimization.

Responsibilities

• Own the daily execution of email and SMS campaigns from planning through deployment.
• Build and maintain weekly and monthly promotional communication calendars.
• Develop messaging across firearms, ammunition, accessories, and promos.
• Manage audience segmentation, targeting, personalization, and automated journeys.
• Monitor deliverability, engagement, conversion, revenue, and unsubscribe rates.

Skills

Email marketing

SMS marketing

CRM

E-commerce marketing

Copywriting

Analytics

Tools

Listrak

Klaviyo

Bloomreach

Braze

Attentive

Job description

Email & SMS Marketing Manager – Firearms / E-Commerce

You should know

Location: On-Site in North Dallas / Farmers Branch, TX
Compensation: up to $70K
Citizenship Requirements: U.S. Citizens and Green Card Holders only. No sponsorship is being offered at this time.

Why this role matters

GrabAGun's email and SMS channels are critical drivers of customer engagement, promotional performance, and revenue. The Email & SMS Marketing Manager will own the strategy and execution of these channels, ensuring customers receive relevant, timely, and compelling communications throughout the customer lifecycle.

This role will work closely with Marketing, Merchandising, Catalog, Purchasing, and Creative teams to turn products, promotions, and business priorities into effective customer communications.

What you'll do

• Own the daily execution of email and SMS campaigns from planning through deployment.

• Build and maintain weekly and monthly promotional communication calendars.

• Develop compelling messaging across firearms, ammunition, accessories, and promotional offers.

• Manage audience segmentation, targeting, personalization, and automated customer journeys.

• Monitor deliverability, engagement, conversion, revenue, unsubscribe rates, and overall channel performance.

• Partner with Marketing, Merchandising, Catalog, Purchasing, and Creative teams to identify promotional opportunities.

• Develop and execute A/B testing strategies across subject lines, offers, creative, timing, frequency, and audience segments.

• Analyze campaign performance and use data to continuously improve engagement and revenue.

• Maintain a strong understanding of firearms industry products, brands, terminology, promotions, and customer behavior.

• Manage multiple campaigns and deadlines while maintaining accuracy and consistency across all customer communications.

What you bring

• 3+ years of experience in email, SMS, lifecycle, CRM, or e-commerce marketing.

• Strong knowledge of the firearms industry, including products, brands, terminology, and customer behavior.

• Experience with email and SMS marketing platforms such as Listrak, Klaviyo, Bloomreach, Braze, Attentive, or similar platforms.

• Strong copywriting and communication skills with the ability to create compelling promotional messaging.

• Strong analytical skills and the ability to translate campaign data into actionable improvements.

• Experience working in a high-volume e-commerce environment.

• Demonstrated ability to independently manage multiple campaigns, projects, and deadlines in a fast-moving organization.

• Experience with Klaviyo or Listrak is strongly preferred.

What success looks like

Grow revenue and customer engagement through smarter, faster, and more effective email and SMS communication.