Email & SMS Growth Marketing Specialist

OOFOS; Braintree (MA); Hybrid; USD 60,000 - 80,000; Full time

Job summary

An innovative footwear company in Braintree, MA is seeking an Email Marketing Specialist to lead email and SMS marketing initiatives. The role involves designing campaigns, analyzing performance metrics, and optimizing for customer engagement and revenue growth. Ideal candidates will have 1-3 years of relevant experience, a bachelor's degree, and skills in email marketing best practices and automation workflows. This is a full-time, hybrid position offering the flexibility to develop one's career in a supportive environment.

Qualifications

• 1-3 years of experience in email marketing, digital marketing, or related roles.
• Proven track record of managing successful email and SMS marketing campaigns.
• Experience with marketing automation platforms and CRM systems.

Responsibilities

• Design, build, and deploy email and SMS marketing campaigns.
• Monitor and analyze campaign performance metrics.
• Develop customer journey mapping for email and SMS engagement.

Skills

Email marketing best practices

Automation workflows

Data-driven optimization

HTML/CSS

A/B testing methodologies

Education

Bachelor's degree in Marketing, Communications, Business, or related field

Tools

Klaviyo

Braze

Twilio

Google Analytics

Job description

An innovative footwear company in Braintree, MA is seeking an Email Marketing Specialist to lead email and SMS marketing initiatives. The role involves designing campaigns, analyzing performance metrics, and optimizing for customer engagement and revenue growth. Ideal candidates will have 1-3 years of relevant experience, a bachelor's degree, and skills in email marketing best practices and automation workflows. This is a full-time, hybrid position offering the flexibility to develop one's career in a supportive environment.