Email & SMS Campaigns Lead

Nashville Public Radio; Sandy (UT); On-site; USD 45,000 - 65,000; Full time

Job summary

Utah Mammoth in Sandy, UT is seeking an Email Coordinator to support strategy and execution of email campaigns (and SMS) across channels. This full-time role owns building, testing, and deploying campaigns, managing the email calendar, and reporting on performance.

The ideal candidate pays strong attention to detail, communicates clearly, and thrives on owning deployments from intake through delivery, collaborating across departments and using AI tools to improve workflows.

Qualifications

• 4-year degree in Marketing, Journalism, Communications, or related field.
• Experience with Marketo or other email marketing platforms.
• HTML and CSS or basic coding experience.
• Strong copywriting and editing skills.
• Experience with SMS marketing platforms is a plus.
• Experience with project management tools such as Asana is a plus.
• Familiarity with AI tools such as ChatGPT, Gemini, Claude, or similar tools is a plus.
• Ability to read and act on campaign performance metrics.

Responsibilities

• Build, test, and deploy email and SMS campaigns (gamedays, offers, newsletters).
• Potentially engage fans through SMS marketing campaigns using approved SMS marketing software.
• Manage email marketing calendar across multiple concurrent campaigns.
• Assist with reporting on campaign metrics and use insights to improve performance.
• Collaborate across departments using email, SMS, and push notifications.
• Track sponsor fulfillment, including asset inclusion, reporting, and communication.
• Develop and execute marketing campaigns focused on audience growth across email and SMS spaces.
• Write, edit, and organize email and SMS copy, build campaign briefs, and assist with campaign setup.
• Support marketing execution across web, social, print, and in-venue channels.
• Responsible use of approved marketing and AI tools to support research, first-draft copy, content versioning, and workflow efficiency.
• Provide marketing support to ticketing, corporate partnerships, game presentation, community relations, public relations, and other internal departments as needed.
• Complete email and SMS deployments regardless of day, including nights, weekends, and holidays.
• Protect the reputation of the company.
• Exemplify the Utah Mammoth mission and values: transparent, all in, community obsessed, one team, scrappy.
• Other duties as assigned.

Skills

Dependable

Detail-oriented

Communication

Collaboration

Project management

Creative problem-solving

Data-informed

Curiosity with new tools

Education

Bachelor's degree in Marketing, Journalism, Communications, or related field

Tools

Marketo

HTML/CSS

Asana

Job description

Utah Mammoth in Sandy, UT is seeking an Email Coordinator to support strategy and execution of email campaigns (and SMS) across channels. This full-time role owns building, testing, and deploying campaigns, managing the email calendar, and reporting on performance.

The ideal candidate pays strong attention to detail, communicates clearly, and thrives on owning deployments from intake through delivery, collaborating across departments and using AI tools to improve workflows.