Email & SMS Growth Strategist

Nashville Public Radio

Midvale (UT)

On-site

USD 50,000 - 70,000

Full time

13 days ago

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Job summary

Mophie, a leading mobile power solutions company in Midvale, Utah, is seeking an Email & SMS Marketing Specialist to develop, execute, and optimize campaigns that engage customers and drive revenue. You will segment audiences, personalize messaging, manage platforms like Klaviyo or Mailchimp, collaborate with creative, product and sales, and ensure regulatory compliance.

The role requires a Bachelor's in Marketing or related field and 2+ years in email/SMS marketing, with strong analytics and

Qualifications

Bachelor's degree in Marketing, Communications, Business, or a related field.
2+ years of experience in email and SMS marketing, preferably in retail or consumer electronics.
Proficiency with email marketing platforms (e.g., Klaviyo, Mailchimp, Salesforce Marketing Cloud) and SMS marketing tools.
Strong understanding of segmentation, personalization, and automation strategies.
Experience with data analysis and reporting tools to measure campaign performance.
Excellent written and verbal communication skills.
Detail-oriented with strong organizational and project management abilities.
Knowledge of CAN-SPAM, TCPA, and other relevant compliance regulations.

Responsibilities

Develop, implement, and manage email and SMS marketing campaigns that align with Mophie's brand and business goals.
Create compelling and personalized content for email and SMS communications to engage customers and drive conversions.
Segment audiences and utilize data-driven insights to optimize campaign performance and targeting.
Monitor and analyze campaign metrics, including open rates, click-through rates, conversion rates, and ROI, and provide actionable recommendations.
Collaborate with cross-functional teams including creative, product, and sales to ensure cohesive messaging and branding.
Manage and maintain email and SMS marketing platforms, ensuring compliance with industry regulations and best practices.
Conduct A/B testing and other experiments to continuously improve campaign effectiveness.
Stay up-to-date with the latest trends and technologies in email and SMS marketing.