Email & SMS Campaign Architect

Holley; Bowling Green (KY); On-site; USD 50,000 - 70,000; Full time

Benefits offered by this job

Competitive medical, dental, and vision coverage

401(k) with company match

Paid time off and 9 paid holidays

Employee Assistance Program (EAP)

Company-paid life and short-term disability insurance

Employee discounts on products

Education Assistance program

Job summary

A performance parts company in Bowling Green, Kentucky, is seeking an Email Specialist to support marketing efforts through high-quality email and SMS campaigns. The ideal candidate has over 5 years of experience with Klaviyo or similar ESPs and possesses strong skills in segmentation and automation. This role involves close collaboration with marketing teams to optimize campaign performance and maintain compliance. Benefits include competitive medical coverage, a 401(k) plan, and educational assistance.

Qualifications

• 5+ years of experience building and executing email campaigns in Klaviyo or similar ESP.
• Strong understanding of segmentation, automations, testing methodologies, and email best practices.
• Experience partnering with cross-functional teams including Marketing, Product, and Creative.

Responsibilities

• Build, schedule, and deploy email and SMS campaigns in Klaviyo.
• Monitor campaign performance and recommend optimizations.
• Ensure compliance for email and SMS including opt-in requirements.

Skills

Email campaign execution

Segmentation and automation

Attention to detail

Cross-functional teamwork

Tools

Klaviyo

HubSpot

Job description

A performance parts company in Bowling Green, Kentucky, is seeking an Email Specialist to support marketing efforts through high-quality email and SMS campaigns. The ideal candidate has over 5 years of experience with Klaviyo or similar ESPs and possesses strong skills in segmentation and automation. This role involves close collaboration with marketing teams to optimize campaign performance and maintain compliance. Benefits include competitive medical coverage, a 401(k) plan, and educational assistance.