Email Marketing Specialist, Engagement & Campaigns

Sebts; Wake Forest (NC); On-site; USD 42,000 - 64,000; Full time

Job summary

Sebts in Wake Forest, NC, is seeking an Email Marketing Coordinator to strategize, segment, and execute email campaigns that engage students and prospective audiences. The role also collects and analyzes student experience data to inform marketing decisions.

You will collaborate with graphic designers and copywriters, monitor campaign performance, and help grow an engaged email list. Flexible to work events and constituencies across Southeast’s communities.

Qualifications

• Bachelor’s degree in marketing, communications, or related field.
• Experience with marketing tools.
• Experience utilizing Slate and other CRMs.
• Knowledge of email marketing and inbound marketing best practices.

Responsibilities

• Assist with execution of messaging and brand strategies.
• Create and maintain email campaigns to segments of target audiences.
• Coordinate with graphic designers and copywriters to update email assets.
• Monitor and report on campaign performance to improve effectiveness.
• Research and propose strategies for growing an engaged, segmented mailing list.
• Identify relevant organizations to partner with in email communication.
• Compile qualitative data from focus groups and surveys to inform decisions.
• Assist the director and associate director as assigned.

Skills

Excellent communication

Branding knowledge

Detail oriented

Creativity

Team player

Education

Bachelor’s degree in marketing/communications

Tools

Slate

CRM tools

Job description

Sebts in Wake Forest, NC, is seeking an Email Marketing Coordinator to strategize, segment, and execute email campaigns that engage students and prospective audiences. The role also collects and analyzes student experience data to inform marketing decisions.

You will collaborate with graphic designers and copywriters, monitor campaign performance, and help grow an engaged email list. Flexible to work events and constituencies across Southeast’s communities.