Email Marketing Coordinator (Part-Time)

Southeastern Baptist Theological Seminary; Wake Forest (NC); On-site; USD 25,000 - 41,000; Part time

Job summary

Southeastern Baptist Theological Seminary is seeking an Email Marketing Coordinator (Part-Time) to strategize, segment, and send email communications for enhanced engagement. You will collaborate with designers and writers to refine assets and measure campaign impact.

The role supports branding efforts, expands the mailing list, and gathers student feedback through focus groups and surveys to inform marketing decisions and strengthen outreach.

Qualifications

• Excellent communications skills and ability to clearly convey information.
• Understanding of branding and marketing concepts and how to apply them in messaging.
• Detail-oriented with strong organizational skills.
• Creative thinker who can develop engaging campaigns.
• Collaborative team player who works well with designers and writers.

Responsibilities

• Assist with execution of Southeastern Seminary messaging and brand strategies.
• Create and maintain email campaigns for target segments.
• Coordinate with designers and copywriter to update assets and standardize emails.
• Monitor and report campaign performance to improve outcomes.
• Research strategies to grow an engaged, segmented mailing list.
• Collect qualitative data via student focus groups and surveys to inform marketing decisions.
• Support the director and associate director as needed.

Skills

Excellent communication

Branding knowledge

Detail orientation

Creativity

Team player

Education

Bachelor's degree in marketing, communications, or related field

Tools

Slate

CRMs

Job description

JOB TITLE: Email Marketing Coordinator (Part-Time)DEPARTMENT: Marketing & CommunicationsDIVISION: Institutional AdvancementSUPERVISOR: Associate Director of Marketing and CommunicationsI. PURPOSE OF THE JOBThe Email Marketing Coordinator (1) strategizes, segments, and sends email communication to maximize institutional engagement and (2) collects and aggregates student experience data for marketing.II. ESSENTIAL FUNCTIONS AND RESPONSIBILITIESAssist with execution of Southeastern Seminary and Judson College messaging and brand awareness strategiesCreate and maintain email campaigns to segments of the Southeastern and Judson marketCoordinate with graphic designers and copy writer to update, refine, and standardize email assetsMonitor and report on campaign performance to evaluate and improve the effectiveness of marketing emailsResearch and propose strategies for growing an engaged, segmented mailing list for Southeastern’s and Judson’s target audiencesIdentify relevant non-competing organizations to partner with in email communicationCompile qualitative data to inform marketing decisions by facilitating student focus groups and surveys about student experience and perceptionAssist the director and associate director as assignedIII. OTHER DUTIES & RESPONSIBILITIESNoneIV. SUPERVISORY RESPONSIBILITIESNoneV. KNOWLEDGE AND SKILLS· RequiredExcellent communications skillsUnderstanding of the concepts of branding and marketingDetail-oriented organizational skillsCreativityCollaborative spirit and strong team playerPreferredBachelor’s degree in marketing, communications, or related fieldExperience with marketing toolsExperience utilizing Slate and other CRMsKnowledge of email marketing and inbound marketing best practicesVI. FISCAL RESPONSIBILITYNoneVII. EXTENT OF PUBLIC CONTACTCommunication with prospective students and their parents or leadersCommunication with the general publicCommunication with current studentsCommunication with faculty and staffOccasional communication with external partners and organizationsVIII. PHYSICAL DEMANDSNormal fitness as required for office dutiesIX. WORKING CONDITIONS AND ENVIRONMENTFlexible to work outside of normal working hours during event-heavy weeks such graduation, preview days, and the biannual meeting of the Southeastern Society and Board of Trustees