Email Marketing Specialist (Bilingual)

One Park Financial; Plano (TX); On-site; USD 60,000 - 90,000; Full time

Benefits offered by this job

Health insurance

Retirement plans

Professional development opportunities

Job summary

One Park Financial is seeking an Email Marketing Specialist to advance our marketing automation strategies and drive customer engagement through precise email campaigns. Proficiency in Salesforce Account Engagement (Pardot) and bilingual English/Spanish support are essential.

You will manage Pardot, design email campaigns, optimize lead nurturing, and analyze performance to improve open and click-through rates.

Qualifications

• Spanish fluency is mandatory.
• Pardot administration and marketing automation experience.
• Solid understanding of email marketing best practices and compliance.
• Basic knowledge of HTML/CSS for email and landing page customization.
• Salesforce CRM integration experience is a strong advantage.
• Strong analytical skills and ability to manage multiple projects.

Responsibilities

• Pardot administration: manage and optimize Pardot instances and data integrity.
• Develop and execute email marketing campaigns with segmentation and A/B testing.
• Design lead nurturing workflows and track progression through the buyer's journey.
• Create reports with KPIs and provide data-driven optimizations.

Skills

Pardot administration

Marketing automation

Email marketing

Tools

Salesforce CRM

HTML/CSS

Job description

Company Overview

One Park Financial (OPF) is a leading Financial Technology company dedicated to empowering small businesses by connecting them with a wide variety of flexible financing and funding options. Our mission is to provide entrepreneurs with the working capital they need to elevate their businesses to new heights. At OPF, we believe in working with high-performing individuals who are ready to play an integral part in our company's expansion. We know that our success hinges on our people, and we strive to enable them to do what they do best.

Why Join Us?

At OPF, we foster a dynamic and inclusive company culture that emphasizes collaboration, innovation, and personal growth. Our team is composed of passionate, driven individuals who are committed to making a difference. Here's what you can expect when you join our team:

• Innovative Environment: Work with cutting-edge technology and be part of a team that is constantly pushing the boundaries of fintech
• Professional Growth: We invest in our employees' growth with continuous learning opportunities, training programs, and career advancement paths
• Supportive Culture: Enjoy a supportive and inclusive work environment where your ideas are valued, and your contributions make a real impact
• Community Focus: Be part of a company that understands the importance of small and mid-sized businesses to their communities and the nation's financial health
• High-Performing Team: Join a team of badasses who are committed to excellence and are integral to our company's expansion and success

About the role

One Park Financial is seeking a highly skilled and driven Email Marketing Specialist to join our marketing team. This role is critical for advancing our marketing automation strategies, enhancing lead-generation efforts, and driving customer engagement through precise and effective email marketing campaigns.

The ideal candidate will possess in-depth expertise in Salesforce Account Engagement (formerly Pardot), combined with a strategic mindset for leveraging the platform to achieve measurable business outcomes. Fluency in English and Spanish is required to support our diverse customer base and multi-channel initiatives.

Responsibilities

Pardot Administration

• Manage and maintain Pardot instances, ensuring data integrity, seamless workflows, and optimal functionality.
• Configure and customize Pardot to align with marketing strategies and business objectives.
• Create and manage custom fields, campaigns, and business processes to support sophisticated marketing automation workflows.
• Collaborate with the Salesforce CRM team to ensure data synchronization and cohesive customer journey mapping.

Email Marketing

• Develop a content calendar and strategies that align with One Park's tone of voice and brand framework.
• Design and execute email marketing campaigns, leveraging segmentation, personalization, and A/B testing to drive engagement and conversion.
• Monitor performance metrics and utilize tools like MX Toolbox, Google Postmaster, and Glock Apps to ensure email deliverability and list hygiene.
• Proactively manage blacklists and troubleshoot deliverability issues.

Lead Generation and Nurturing

• Design and optimize lead nurturing workflows to guide prospects through the buyer's journey efficiently.
• Analyze lead behavior and engagement data to identify improvement opportunities and refine campaign strategies.
• Support sales and marketing alignment by implementing lead scoring models and tracking lead progression.

Reporting and Analytics

• Create and maintain comprehensive reports to track key performance indicators (KPIs), including email open rates, click-through rates, conversion rates, and lead progression.
• Leverage Pardot's analytics tools to generate actionable insights and recommend data-driven improvements.
• Present regular performance updates and insights to stakeholders.

Qualifications

• Written fluency in Spanish is mandatory.
• Proven experience in Pardot administration and marketing automation, with a track record of successful campaigns.
• Solid understanding of email marketing best practices, industry standards, and compliance requirements.
• Basic knowledge of HTML and CSS for email and landing page customization.
• Experience with Salesforce CRM integration and management is a strong advantage.
• Strong analytical skills, attention to detail, and ability to handle multiple projects with competing deadlines.
• Excellent written and verbal communication skills in both English and Spanish.
• Salesforce certifications (e.g., Pardot Specialist, Pardot Consultant) are highly preferred.
• Competitive salary and performance-based incentives.
• Comprehensive benefits package, including health insurance, retirement plans, and more.
• Opportunities for professional development and certifications.
• Access to advanced marketing tools and platforms to support your success.
• A collaborative and innovative work environment that promotes growth and creativity.