Email Marketing Specialist

The Gold Standard; United States; Remote; USD 50,000 - 55,000; Full time

Benefits offered by this job

Remote work

401(k) plan with company matching

Generous PTO and holidays

Company-provided equipment

Job summary

Gold Standard Solutions is a cannabis-focused marketing agency seeking an Email Marketing Specialist to craft revenue-driven campaigns for dispensaries across the U.S. You will manage email programs, weekly promotions, loyalty messages, and automated flows within our in-house system and client CRMs.

Work requires a sharp eye for detail, strong collaboration, and the ability to adapt messages to different brand voices while meeting strict regulatory requirements.

Qualifications

• 1–3+ years of email marketing experience in ecommerce or retail contexts.
• Portfolio showing 2–3 email layouts you authored or built.
• Zero-tolerance for broken links, typos, or misaligned content.
• Strong understanding of visual hierarchy and conversion-focused CTAs.
• Comfort with learning proprietary software platforms and collaborating quickly.

Responsibilities

• Build and deploy mobile-friendly emails from creative briefs on schedule.
• Design for multi-brand portfolios while preserving each client’s voice.
• Proofread copy, test links, prices, and codes; QA across devices.
• Ensure compliance with state cannabis advertising rules and brand standards.
• Analyze open/click metrics and revenue, run A/B tests, apply learnings.
• Support SMS marketing efforts and schedule broadcasts.
• Act as power user for the proprietary platform and provide feedback.

Skills

Email marketing

E-commerce

Detail oriented

Visual hierarchy

MarTech literacy

Collaborative communication

Tools

Klaviyo

Mailchimp

Braze

Job description

Email Marketing Specialist (Cannabis Retail)About Gold Standard Solutions

Gold Standard Solutions is a specialized marketing agency that works exclusively with cannabis retailers. We power high-impact email and SMS programs, loyalty systems, websites, and digital marketing strategies for dispensaries across New York, New Jersey, Michigan, Massachusetts, and markets nationwide.

Every month, we report our clients’ performance directly in revenue generated—not vanity metrics. Every campaign we ship has to earn its keep. We are a lean, agile team that moves quickly, collaborates closely, and measures direct business impact. You will work side‑by‑side with our strategists and see the exact revenue your campaigns produce.

The Role

We are looking for an Email Marketing Specialist to build and ship the revenue‑driving email campaigns our dispensary partners send to their customers. Your work will span weekly deals, exclusive product drops, major holiday promotions (yes, 4/20 is our Black Friday), VIP loyalty offers, and automated win‑back flows.

You’ll work primarily inside our proprietary in‑house campaign software as well as the specialized retail CRM platforms used across our client base.

This position requires a sharp designer’s eye paired with an editor’s patience. A typo, a dead link, or a mispriced menu item goes out to tens of thousands of subscribers instantly. We value precision and craft: getting it right before hitting send matters.

What You’ll Do

• Build & Deploy Campaigns: Turn creative briefs into polished, mobile‑responsive emails using our internal tools; schedule and send across a diverse client roster on time.
• Design for Multi-Brand Portfolios: Adapt seamlessly to different dispensary identities. Create layouts that honor each client's unique visual style and voice while making value propositions and offers immediately obvious.
• Rigorous Quality Assurance (QA): Proofread copy, test every link and promo code, cross‑reference prices and SKUs against dispensary menus, and preview inbox rendering across devices before anything deploys.
• Maintain Regulatory Compliance: Strictly adhere to state cannabis advertising laws (e.g., zero health claims, strictly age‑gated compliance, mandatory warning labels/disclaimers) alongside client‑specific brand standards.
• Analyze & Optimize: Review open rates, click‑through rates, and attributed revenue alongside the strategy team. Run A/B tests on subject lines and layouts, incorporating data‑backed learnings into subsequent sends.
• Support SMS Marketing: Assist in building, testing, and scheduling SMS broadcasts alongside email initiatives.
• Drive Tool Evolution: Serve as a core power user for our proprietary platform, providing continuous product feedback to improve internal workflows and UI.

What We’re Looking For

Must-Haves

• 1–3+ years of experience in email marketing, e-commerce, retail marketing, or digital production.
• Portfolio / Work Samples: 2–3 concrete examples of email layouts you have personally written, designed, or built.
• Meticulous Eye for Detail: Zero-tolerance mindset for broken links, grammatical errors, rendering bugs, or formatting misalignments.
• Core Marketing Literacy: Strong understanding of visual hierarchy, conversion‑focused CTAs, promotional hooks, and audience segmentation.
• Technical Adaptability: Comfortable rapidly learning and mastering proprietary software platforms.
• Collaborative Communication: Strong written communication skills, receptive to fast feedback, and capable of quick iterative turnarounds.

Nice-to-Haves

• Prior experience with major ESPs (e.g., Klaviyo, Mailchimp, Braze).
• Direct experience in the legal cannabis space, or familiarity with industry platforms like Dutchie, Alpine IQ, or Springbig.
• Foundational HTML/CSS for email, or working knowledge of design software (Figma, Canva, Adobe Creative Cloud).
• Proven track record of balancing deliverables across multiple client accounts simultaneously.

Compensation & Benefits

• Base Salary: $50,000 – $55,000 annually (commensurate with experience)
• Location: 100% Remote (work from anywhere in the U.S.)
• Retirement: 401(k) plan with company matching
• Time Off: Generous Paid Time Off (PTO) plus recognized company holidays
• Equipment & Tech Setup: Company‑provided work computer and equipment as needed