Graphic Designer Brand Creative

Gold Spectrum CBD; Kingsport (TN); On-site; USD 45,000 - 65,000; Full time

Job summary

Gold Spectrum CBD is seeking a skilled Graphic Designer to own and execute visual brand output across digital and print channels, including packaging and marketing campaigns. You will lead end-to-end design from concept to delivery for Gold Spectrum and The Smoky Grass Station, ensuring consistency and regulatory compliance.

You will design email templates in Klaviyo, create platform-specific social content, and collaborate with leadership to translate business objectives into compelling

Qualifications

• 2+ years of professional graphic design experience.
• Proficiency in Adobe Creative Suite (Photoshop, Illustrator).
• Experience with email marketing platforms and social content creation.
• Familiarity with cannabis advertising restrictions.

Responsibilities

• Design and produce visual assets: packaging, labels, digital ads, social graphics, emails, print materials.
• Support email marketing templates in Klaviyo with high-converting layouts.
• Create platform-specific social content for Instagram, Facebook, X and TikTok.
• Maintain brand consistency across customer touchpoints and scale visuals.
• Ensure compliance with cannabis advertising, platform policies, and packaging laws.
• Collaborate with leadership and cross-functional teams to translate business goals into visuals.
• Manage multiple design projects with deadlines and quality.
• Refine workflows, templates and asset libraries for speed and scalability.
• Stay updated on cannabis marketing trends and design tools.

Skills

Adobe Creative Suite

Photoshop

Illustrator

Email marketing platforms

Social media content creation

Cannabis advertising restrictions

Tools

After Effects

Premiere Pro

Figma

Job description

Position Summary

The Graphic Designer is a creative, detail-oriented professional responsible for owning and

executing all visual brand output across digital and print channels. This role drives end-to-end

design production from concept to delivery, spanning email marketing campaigns, social media

content, and brand collateral for Gold Spectrum, as well as our sister company The Smoky

Grass Station.

Key Responsibilities

• Design and produce all visual assets including packaging, labels, digital ads, social media graphics, email templates, print materials, and internal brand collateral
• Contribute to the creative execution of email marketing campaigns, designing high-converting templates, managing layout and visual strategy, and optimizing for engagement and deliverability within Klaviyo
• Create platform-specific social media content (Instagram, Facebook, X, TikTok) that drives audience growth, engagement, and brand awareness
• Maintain absolute brand consistency across every customer-facing touchpoint, evolving the visual identity as the company scales
• Ensure all creative output complies with state and local cannabis advertising regulations, platform content policies, and packaging/labeling laws
• Collaborate directly with leadership, marketing, and cross-functional teams to translate business objectives into compelling visual solutions
• Manage multiple design projects simultaneously, meeting deadlines without sacrificing quality
• Continuously refine creative workflows, templates, and asset libraries to support speed, scalability, and operational efficiency
• Stay current on cannabis industry marketing trends, competitor branding, and emerging design tools and techniques

Key Performance Indicators (KPIs)

• Brand Consistency: 100% adherence to brand guidelines across all channels and materials
• Asset Turnaround Time
• Email Campaign Performance: Measurable improvement in open rates, click-through rates, and visual engagement quarter over quarter
• Social Media Engagement: Consistent growth in engagement metrics (likes, shares, comments, saves) tied to designed content
• Compliance Accuracy: Zero compliance violations across all published creative packaging, digital, and print
• Listing & Product Visual Quality: 100% of active SKUs supported with high-quality, optimized product imagery
• Project Completion Rate: ≥ 95% of design projects delivered on time and within scope
• Revision Efficiency: Average of two or fewer revision rounds per project through clear communication and strong first drafts
• Proofing: There should be 100% accuracy in content provided at a project’s final delivery. Proofing should be done by the designer prior to turning in final deliverable

Required Skills & Experience

Adobe Creative Suite proficiency is required, including Photoshop, and Illustrator. Hands-on

experience with email marketing platforms and social media content creation is preferred.

Familiarity with cannabis industry advertising restrictions and compliant marketing practices is

strongly preferred. At least 2 years of professional graphic design experience is expected, but

more is always appreciated.

Bonus Points

• Marketing Experience, Motion graphics or video editing (After Effects, Premiere Pro).
• Photography or photo retouching. Figma or collaborative design tools. Cannabis compliance experience. Basic SEO knowledge as it relates to visual content.

Age 21+ Required