Email Marketing Specialist

Dunham's Sports; Troy (MI); On-site; USD 40,000 - 70,000; Full time

Benefits offered by this job

Health, dental and prescription coverage

Life, STD, LTD Insurance

Vacation and PTO days

401 (K) savings plan

Job summary

An established industry player in retail is seeking a dynamic E-Mail Marketing Specialist to enhance their marketing efforts. In this full-time role, you will manage all aspects of email campaigns, from creative design to performance analysis. The ideal candidate will possess strong analytical and graphic design skills, along with experience in A/B testing and HTML coding. Join a collaborative team at the corporate headquarters in Troy, MI, where you can make a significant impact on marketing strategies and drive customer engagement through innovative email solutions. This is an exciting opportunity to work in a fast-paced environment and contribute to the success of a leading sporting goods retailer.

Qualifications

• Experience with various E-mail campaign types and performance tracking.
• Strong graphic design and analytical skills required.

Responsibilities

• Execute E-mail campaigns from setup to design and performance tracking.
• Collaborate with teams to enhance campaign effectiveness.

Skills

E-mail campaign execution

A/B testing

HTML coding

Analytical skills

Graphic design skills

Communication skills

Multitasking

Tools

Salesforce Marketing Cloud

Adobe Illustrator

Quark

AS400

Job description

Dunham's Sports - a Midwest specialty sporting goods retailer has an immediate opening for a full-time E-Mail Marketing Specialist to join our Marketing and Advertising team at our corporate headquarters in Troy, MI.

This is a full-time position. The ideal candidate must be able to execute on all things e-mail, campaign setup to creative design, from coupon creation to coding and setting up each E-mail campaign with the ability to track performance and recommend next steps/learnings.

Requirements

• Experience with E-mail campaigns, including:
• One-time campaigns
• Recurring campaigns
• Transactional campaigns
• Dynamic elements
• A/B testing
• Previous experience with a large e-mail marketing platform (Ex. Listrak, Salesforce Marketing Cloud, Exact Target, etc.)
• Knowledge with the operating system: Mac OSX
• Ability to multitask
• Strong Analytical skills
• Strong communicator (with Buyers, Store Operations, Vendors)
• Reporting (on specific e-mails, open rates, delivery rates)
• Experience with HTML coding
• Strong graphic design skills
• Not afraid to challenge the status quo and ask questions
• Proficiency with the following Adobe Suite software:
• Adobe Illustrator
• Quark

Additional Skills

• Knowledge of AS400
• Other design software experience

Benefits Include:

• Health, dental and prescription coverage
• Life, STD, LTD Insurance
• Vacation and PTO days
• 401 (K) savings plan

Seniority level

• Associate

Employment type

• Full-time

Job function

• Marketing

Industries

• Retail