Email Marketing Specialist

Msgradjobs; Olive Branch (MS); On-site; USD 50,000 - 70,000; Full time

Job summary

A leading company in Olive Branch, Mississippi, seeks an experienced Email Marketing Specialist to develop and execute impactful email campaigns. The role involves designing campaigns, analyzing performance, and collaborating with teams to enhance brand presence. Candidates should have a strong background in email marketing and proficiency in tools like Adobe Dreamweaver.

Benefits

Medical, vision, dental insurance

Life and disability insurance

401(k) plan

Qualifications

• Minimum of 3 years of experience in email marketing or a related field.
• Proficiency in Adobe Dreamweaver and email marketing platforms.
• Strong understanding of CRM systems.

Responsibilities

• Design, implement, and monitor effective email marketing campaigns.
• Utilize CRM tools to analyze and optimize campaign performance.
• Conduct A/B tests to refine targeting and messaging.

Skills

Email Marketing

A/B Testing

Data Analysis

Project Management

Tools

Adobe Dreamweaver

Mailchimp

Exact Target

Job description

Description We are looking for an experienced Email Marketing Specialist to develop and execute impactful email campaigns that drive engagement and enhance customer loyalty. This role requires creativity, strategic thinking, and a deep understanding of email marketing platforms and best practices. Join our team in Olive Branch, Mississippi, to play a pivotal role in shaping our brand's online presence.

Responsibilities:

- Design, implement, and monitor effective email marketing campaigns aligned with business objectives.

- Utilize CRM tools and email service providers to analyze and optimize campaign performance.

- Conduct A/B tests to refine targeting, messaging, and design for improved results.

- Create engaging and visually appealing email templates using Adobe Dreamweaver.

- Collaborate with cross-functional teams to ensure brand consistency across campaigns.

- Track and report analytics to measure key performance indicators and identify areas for improvement.

- Maintain compliance with industry standards and best practices to protect brand reputation.

- Develop strategies to enhance audience segmentation and personalization.

- Stay informed about emerging trends and tools in email marketing to drive innovation.

- Manage campaign schedules, ensuring timely execution and delivery. Requirements - Minimum of 3 years of experience in email marketing or a related field.

- Proficiency in Adobe Dreamweaver and other email marketing platforms such as Mailchimp or Exact Target.

- Strong understanding of CRM systems and email service providers.

- Experience conducting A/B testing and analyzing campaign performance metrics.

- In-depth knowledge of email marketing best practices and industry standards.

- Ability to plan and execute campaigns that enhance brand awareness and customer engagement.

- Excellent analytical skills with a focus on data-driven decision-making.

- Strong organizational and project management skills to handle multiple campaigns simultaneously. Innovation starts with people.

Robert Half is the world's first and largest specialized talent solutions firm that connects highly qualified job seekers to opportunities at great companies. We offer contract, temporary and permanent placement solutions for finance and accounting, technology, marketing and creative, legal, and administrative and customer support roles.

Robert Half works to put you in the best position to succeed. We provide access to top jobs, competitive compensation and benefits, and free online training. Stay on top of every opportunity - whenever you choose - even on the go. Download the Robert Half app (https://www.roberthalf.com/us/en/mobile-app) and get 1-tap apply, notifications of AI-matched jobs, and much more.

All applicants applying for U.S. job openings must be legally authorized to work in the United States. Benefits are available to contract/temporary professionals, including medical, vision, dental, and life and disability insurance. Hired contract/temporary professionals are also eligible to enroll in our company 401(k) plan. Visit roberthalf.gobenefits.net for more information.

2025 Robert Half. An Equal Opportunity Employer. M/F/Disability/Veterans. By clicking "Apply Now," you're agreeing to Robert Half's Terms of Use (https://www.roberthalf.com/us/en/terms) .

Job #NLX276576275