Email Marketing Specialist

Red Barn Media Group; Colchester (VT); On-site; USD 55,000 - 65,000; Full time

Benefits offered by this job

Health insurance

Dental insurance

Vision insurance

Life insurance

401(k) with company match

Paid Time Off

Paid Sick & Personal Time

7 Paid Summer Fridays Off

Holiday shutdown between Christmas and

Job summary

Red Barn Media Group, a North America–based digital marketing agency serving home services, seeks an Email Marketing Specialist to plan, manage client email campaigns and improve results.

You’ll focus on email campaigns while supporting social media, GBP management, and other initiatives. Bring 1–3 years of hands-on experience and strong copywriting and analytics skills.

Qualifications

• 1–3 years of hands-on email marketing experience.
• Ability to build and launch campaigns independently.
• Strong skills in email copywriting, setup, segmentation, automation, and reporting.
• Familiarity with deliverability, list hygiene, mobile-friendly design, and testing best practices.
• Experience with social media publishing or Google Business Profile management is a plus.

Responsibilities

• Build, schedule, and launch email campaigns for multiple client accounts.
• Write and edit compelling subject lines, email copy, and calls to action.
• Create mobile-friendly emails using templates and brand guidelines.
• Manage contact lists, audience segmentation, and list hygiene.
• Set up and maintain automated email workflows based on customer behavior and goals.
• Test emails before launch for content accuracy, links, formatting, and targeting.
• Track performance (clicks, conversions, unsubscribes, deliverability) and propose improvements.
• Run A/B tests to optimize messaging, offers, timing, and results.
• Follow consent, unsubscribe management, and sender reputation best practices.
• Assist with social media content creation, scheduling, and publishing.
• Support GBP management (posts, business info, photos, reviews).
• Collaborate with account management, content, design, and other teams to stay aligned.
• Assist with additional digital marketing projects as needed.

Skills

Email copywriting

Campaign setup

Audience segmentation

Automation

Performance reporting

Tools

Mailchimp

HubSpot

Klaviyo

ActiveCampaign

Job description

At Red Barn Media Group, we help HVAC, plumbing, electrical, roofing, and other home service companies generate more leads, grow their businesses, and build stronger brands through exceptional digital marketing.

We’re looking for an Email Marketing Specialist with 1–3 years of experience who knows how to turn a great message into a campaign that drives results. You’ll take a hands-on role in creating, managing, and improving email marketing campaigns that help our clients stay connected with customers and generate more business.

Email marketing will be a core focus, with opportunities to support social media, Google Business Profile management, and other digital marketing initiatives.

If you’re creative, organized, detail-oriented, and excited to help local businesses grow, we’d love to meet you.

About Red Barn Media Group

Red Barn Media Group is one of North America’s fastest-growing digital marketing agencies dedicated exclusively to the home services industry. We partner with hundreds of contractors across the United States and Canada, delivering websites, SEO, paid advertising, Google Business Profile optimization, social media, reputation management, and marketing strategy.

Our mission is simple: help great contractors grow.

What You’ll Do

As an Email Marketing Specialist, you’ll help plan and execute email campaigns across multiple client accounts while supporting our broader digital marketing team in social media, GBP and marketing efforts.

Responsibilities include:

• Build, schedule, and launch email campaigns, including seasonal promotions, newsletters, customer reactivation, and automated follow-up sequences.
• Write and edit compelling subject lines, email copy, and calls to action that encourage customers to take the next step.
• Create polished, mobile-friendly emails using established templates and brand guidelines.
• Manage contact lists, audience segmentation, and email list hygiene.
• Set up and maintain automated email workflows based on customer behavior and campaign goals.
• Test emails before launch to ensure accurate content, working links, proper formatting, and correct audience targeting.
• Track campaign performance, including clicks, conversions, unsubscribes, and deliverability, and recommend improvements.
• Run A/B tests to improve messaging, offers, timing, and campaign results.
• Follow email marketing best practices for consent, unsubscribe management, and sender reputation.
• Assist with social media content creation, scheduling, and publishing.
• Support Google Business Profile management, including posts, business information updates, photos, and review response coordination.
• Collaborate with our account management, content, design, and other marketing teams to keep campaigns aligned and on schedule.
• Assist with additional digital marketing projects as needed.

What We’re Looking For

The ideal candidate has:

• 1–3 years of hands-on email marketing experience, with the ability to build and launch campaigns independently.
• Strong skills in email copywriting, campaign setup, audience segmentation, automation, and performance reporting.
• Experience using an email marketing platform such as Mailchimp, HubSpot, ActiveCampaign, Klaviyo, or a similar tool.
• An understanding of email deliverability, list hygiene, mobile-friendly design, and testing best practices.
• The ability to interpret campaign results and turn insights into practical improvements.
• Familiarity with social media publishing and Google Business Profile management, or a willingness to learn.
• Strong organizational and time management skills, with the ability to support multiple client accounts and deadlines.
• Excellent written communication skills and close attention to detail.
• A collaborative attitude, curiosity, and willingness to contribute across digital marketing channels.

Experience in a digital marketing agency or the home services industry is a plus. Basic HTML/CSS and experience with design tools such as Canva are also helpful.

Pay: $55,000.00 - $65,000.00 per year

• Fully paid Medical, Dental, Vision, and Life Insurance
• 401(k) with company match
• Paid Time Off
• Paid Sick & Personal Time
• 7 Paid Summer Fridays Off
• Paid holiday shutdown between Christmas and New Year’s