Email Marketing Specialist

Hubstaff blog; Anaheim (CA); Remote; USD 100,000 - 125,000; Full time

Job summary

An innovative team is seeking a creative Email Marketing Specialist to enhance engagement and drive conversions through strategic email campaigns. In this role, you will build and optimize email campaigns, collaborate with design teams to create visually appealing layouts, and leverage data-driven insights to refine your strategies. With a focus on storytelling and audience connection, you'll play a key role in supporting mission-driven brands that make a positive impact. If you have a passion for email marketing and a knack for compelling copy, this opportunity is perfect for you!

Qualifications

• 2+ years of email marketing experience, preferably in e-commerce.
• Strong copywriting skills and familiarity with design tools.

Responsibilities

• Build and optimize email campaigns in Klaviyo.
• Analyze campaign performance and optimize based on data.

Skills

Copywriting

Email Marketing

Data Analysis

Audience Engagement

Segmentation

A/B Testing

Tools

Klaviyo

Sendlane

Figma

Canva

Job description

We’re a passionate team on a mission to make a real difference through purpose-driven brands like iHeartDogs, iHeartCats, Cannanine, Hero Co., and STRĀ. Every email we send helps fund meals, rescue missions, and life-changing support for animals and veterans in need. Now, we’re looking to bring on a creative, driven, and results-oriented Email Marketing Specialist to help us scale our impact and keep our audience engaged and inspired.

Who You Are:

• You're a creative marketer with a passion for storytelling, audience engagement, and strategic email campaigns. You understand what makes a customer click—and better yet, convert. You love testing, tweaking, and learning. You’re not afraid to dive in, ask questions, and take initiative even when direction is minimal.
• You have strong copywriting skills and know how to write with clarity, heart, and purpose.
• You’re highly data-driven, comfortable pulling reports, analyzing performance, and using insights to make smart, informed decisions.
• You thrive in fast-paced environments and are always looking for the next big idea to surprise and delight.
• You have an eye for good design and layout—even if you're not a designer, you know what visually resonates with your audience.

What You'll Do:

• Build, optimize, and execute email campaigns and automated flows in Klaviyo (Sendlane experience a plus).
• Strategize and implement audience segmentation and personalization tactics to drive engagement and conversions.
• Collaborate with the design team and create email layouts using eye-catching visuals and on-brand creative.
• Write compelling, conversion-focused copy that aligns with each brand’s tone and mission.
• Analyze campaign performance and continuously optimize based on data.
• Collaborate with cross-functional teams (mostly design) to support product launches, promotions, and brand initiatives.
• Stay current with email marketing best practices, trends, and compliance regulations.

What You Bring:

• 2+ years of hands-on experience in email marketing, preferably in e-commerce or DTC brands.
• Proven experience with Klaviyo (Sendlane knowledge is a bonus).
• Strong understanding of segmentation, journey flows, and A/B testing.
• Sharp design sense and familiarity with layout tools (Figma, Canva, etc.) is a plus.
• Solid copywriting skills – from subject lines to CTAs, you know how to write with purpose (Extremely Important).
• Self-starter mentality – you can take a rough idea and turn it into a high-performing campaign.
• Comfortable working independently and communicating proactively in a remote setting.

Bonus Points If You:

• Have experience with SMS campaigns.
• You are familiar with Shopify or e-commerce integrations.
• Have a love for animals or a passion for mission-driven work.

Compensation: $1000/mo

Work Hours: 9 am - 5 pm Pacific Standard Time (Los Angeles)