Email Marketing Specialist

GameChanger; United States; Remote; USD 100,000 - 120,000; Full time

Job summary

GameChanger is seeking an Email Marketing Specialist to enhance user engagement through targeted email campaigns. This role involves building responsive emails, collaborating across teams, and leveraging data for campaign optimization. Join a mission-driven company dedicated to youth sports.

Benefits

Remote work options

Unlimited vacation

Paid volunteer days

Technology stipends

Comprehensive health benefits

Retirement plans with company match

Life insurance

Disability leave

Parental leave

Employee discounts

Qualifications

• 3+ years of experience in email marketing.
• Strong HTML/CSS skills for coding campaigns.
• Experience with A/B testing and audience segmentation.

Responsibilities

• Build and launch responsive HTML emails.
• Collaborate with teams to improve email performance.
• Monitor email performance and conduct QA testing.

Skills

Email Marketing

HTML

CSS

Audience Segmentation

A/B Testing

Tools

Braze

HubSpot

Job description

Join to apply for the Email Marketing Specialist role at GameChanger

About GameChanger

We believe in the life-changing impact youth sports have on and off the field. Sports encourage leadership, teamwork, responsibility, and confidence – important life lessons that can propel our youth toward meaningful futures. We recognize that without coaches, parents, and volunteers, organized youth sports could not exist. By building the first and best place to experience youth sports moments, we help families elevate the next generation through youth sports.

The Position

We are looking for an Email Marketing Specialist to join our Growth Marketing team. You will focus on executing email marketing campaigns for GameChanger users and partners, reporting on campaign results, building acquisition, retention, and reactivation emails, developing audience segmentation, and participating in QA and A/B testing. You will report to our Senior Lifecycle Marketing Manager.

What You'll Do

1. Build and launch responsive, hand-coded HTML emails for various audiences.
2. Collaborate with Product Marketing, Content, Design, and Business Development teams to improve email performance.
3. Monitor email performance and report findings.
4. Conduct QA testing across campaigns.
5. Design and execute A/B testing projects.
6. Use audience segmentation to create targeted email programs throughout the customer lifecycle.

Who You Are

1. 3+ years of experience in email marketing, with knowledge of full lifecycle marketing, triggered messaging, and segmentation.
2. Strong HTML/CSS skills, capable of coding campaigns from scratch.
3. Understanding of responsive email design, QA, and best practices.
4. Experience with Braze and HubSpot.
5. Deep understanding of youth and team sports.
6. Proven ability to manage high-volume, multi-step campaigns with deadlines.
7. Adaptability in fast-paced startup environments.
8. Familiarity with Liquid for dynamic content and experience with in-app and push notifications is a plus.

Perks

• Remote work options or from our Manhattan office.
• Unlimited vacation, paid volunteer days, stipends for technology, WFH, learning, wellness, and lifestyle.
• Comprehensive health benefits, retirement plans with company match, life insurance, disability leave, parental leave, and family building benefits.
• Employee discounts and a competitive salary range of $100,000-$120,000, aligned with experience and other factors.

Additional Information

We are an equal opportunity employer. Due to company policies, we cannot hire in AK, DE, HI, IA, LA, MS, MT, OK, and SC. All official communications will come from @gc.com or [e-mail]. Be cautious of other domains claiming to represent us.