Email Marketing Manager: Lifecycle & Growth

Williams-Sonoma, Inc.; San Francisco (CA); On-site; USD 70,000 - 80,000; Full time

Benefits offered by this job

Employee discount

401(k) plan

Paid vacations and holidays

Health benefits (medical, dental, and

Commuter benefits

Wellness program

Job summary

Williams-Sonoma, Inc. seeks an Associate Email Marketing Manager to own planning, strategy, and execution of customer-facing email campaigns across Pottery Barn Kids and Pottery Barn Teen.

You will collaborate with Creative, Marketing, Ecommerce, and Merchandising teams to deliver compelling content that drives revenue and customer satisfaction. You will manage the day-to-day email calendar, identify process improvements, and influence communications across email, SMS, push, and other digital

Qualifications

• BS/BA required.
• 3–5 years of experience in email marketing, CRM/lifecycle marketing, ecommerce, or digital marketing, preferably within retail.
• Demonstrated experience owning email marketing calendars and executing promotional and seasonal campaigns from strategy through launch.
• Strong understanding of customer lifecycle, promotional, and merchandising-driven marketing, with experience collaborating across Creative, Ecommerce, Merchandising, Retail, Inventory, and Marketing teams.
• Highly organized and analytical, with exceptional project management skills and the ability to manage multiple priorities while translating campaign performance into actionable recommendations.
• Excellent written, verbal, and presentation skills, with the ability to confidently communicate to both small working teams and larger cross-functional audiences.
• Advanced proficiency in Microsoft Excel, PowerPoint, and Outlook.
• Experience with Movable Ink and Airtable is highly preferred.

Responsibilities

• Own the strategic planning, calendar development, QA, and execution of email campaigns across multiple brands and channels.
• Partner cross-functionally with Creative, Marketing, Ecommerce, Inventory, Retail, and Merchandising teams to develop content strategies that drive engagement and incremental revenue.
• Serve as the day-to-day marketing lead for assigned campaigns, driving timelines and cross-functional communication.
• Lead seasonal planning and execution of Display, Extensions, Sitelinks, Retargeting, and Native campaigns; coordinate monthly Affiliate updates.
• Build and evolve Movable Ink content library, identifying personalization opportunities and reusable modules.
• Analyze campaign performance and customer behavior; develop A/B tests and present results and recommendations to stakeholders.
• Drive improvements to team workflows and processes, staying ahead of retail trends and email best practices.

Skills

Email marketing

CRM / lifecycle

Ecommerce

Digital marketing

Excel

PowerPoint

Outlook

Movable Ink

Airtable

Education

Bachelor's degree

Tools

Movable Ink

Airtable

Job description

Williams-Sonoma, Inc. seeks an Associate Email Marketing Manager to own planning, strategy, and execution of customer-facing email campaigns across Pottery Barn Kids and Pottery Barn Teen.

You will collaborate with Creative, Marketing, Ecommerce, and Merchandising teams to deliver compelling content that drives revenue and customer satisfaction. You will manage the day-to-day email calendar, identify process improvements, and influence communications across email, SMS, push, and other digital