Email Marketing Associate: Data-Driven Campaigns (Remote)

Pottery Barn Kids; San Francisco (CA); Hybrid; USD 70,000 - 80,000; Full time

Benefits offered by this job

401(k) plan

Health benefits

Paid time off

Commuter benefits

Job summary

Williams-Sonoma, Inc. in San Francisco is seeking an Associate Email Marketing Manager to own planning, strategy, and execution of customer-facing email campaigns across Pottery Barn brands.

You’ll work with Creative, Marketing, Ecommerce, Retail, Inventory, and Merchandising to deliver data-driven campaigns that support seasonal storytelling and revenue growth. The role is onsite in San Francisco Monday–Thursday with a remote option on Friday.

Qualifications

• BS/BA required.
• 3–5 years of experience in email marketing, CRM/lifecycle marketing, ecommerce, or digital marketing, preferably within retail.
• Experience owning email marketing calendars and executing campaigns from strategy through launch.
• Strong understanding of customer lifecycle and merchandising-driven marketing, with cross-functional collaboration across Creative, Ecommerce, Merchandising, Retail, Inventory, and Marketing teams.
• Highly organized and analytical, with exceptional project management skills and the ability to manage multiple priorities while translating campaign performance into actionable recommendations.
• Excellent written, verbal, and presentation skills; able to communicate to both small teams and larger cross-functional audiences.
• Advanced proficiency in Excel, PowerPoint, and Outlook.
• Experience with Movable Ink and Airtable is highly preferred.
• Collaborative, curious, proactive, and excited to continuously improve how brands connect with customers.

Responsibilities

• Own the strategic planning, calendar development, QA, and execution of email campaigns, ensuring alignment with business priorities, merchandising strategies, promotional events, and brand storytelling.
• Partner cross-functionally with Creative, Marketing, Ecommerce, Inventory, Retail, and Merchandising teams to develop content strategies that drive engagement and incremental revenue.
• Serve as the day-to-day marketing lead for assigned campaigns and initiatives, driving timelines, facilitating cross-functional communication, and ensuring flawless execution.
• Lead seasonal planning and execution of Display, Extensions, Sitelinks, Retargeting, and Native campaigns as well as guide monthly updates to Affiliate team across promotions and brand initiatives.
• Build, maintain, and evolve the team's Movable Ink content library, identifying scalable personalization opportunities and reusable creative modules.
• Analyze campaign performance and customer behavior, assist in developing and executing A/B testing strategies, and present strategies, recommendations, and results to cross-functional partners and leadership to continually optimize customer engagement and business performance.
• Drive continuous improvements to team workflows, campaign planning processes, and operational efficiencies while bringing forward new ideas informed by competitive retail trends, ecommerce, customer lifecycle marketing, and email best practices.

Skills

Email marketing

CRM/Lifecycle marketing

Cross-functional collaboration

Movable Ink

Airtable

Excel

PowerPoint

Outlook

Education

BS/BA

Tools

Movable Ink

Airtable

Job description

Williams-Sonoma, Inc. in San Francisco is seeking an Associate Email Marketing Manager to own planning, strategy, and execution of customer-facing email campaigns across Pottery Barn brands.

You’ll work with Creative, Marketing, Ecommerce, Retail, Inventory, and Merchandising to deliver data-driven campaigns that support seasonal storytelling and revenue growth. The role is onsite in San Francisco Monday–Thursday with a remote option on Friday.