Email Marketing Campaigns Manager & Growth

Pottery Barn Kids; San Francisco (CA); On-site; USD 70,000 - 80,000; Full time

Benefits offered by this job

Health benefits

401(k) plan

Paid vacations and holidays

Discount on Williams-Sonoma brands

Wellness program

Job summary

Williams-Sonoma, Inc. is hiring an Associate Email Marketing Manager to own planning, strategy, and execution of customer-facing email campaigns across Pottery Barn Kids, Pottery Barn Teen, and related brands.

You will coordinate with Creative, Marketing, Ecommerce, Inventory, Retail, Merchandising, and Affiliate teams to drive seasonal storytelling, revenue, and superior customer experiences across email, SMS, push, and other channels.

Qualifications

• BS/BA required.
• 3–5 years of experience in email marketing, CRM/lifecycle marketing, ecommerce, or digital marketing, preferably within retail.
• Demonstrated experience owning email marketing calendars and executing promotional and seasonal campaigns from strategy through launch.
• Strong understanding of customer lifecycle, promotional, and merchandising-driven marketing, with experience collaborating across Creative, Ecommerce, Merchandising, Retail, Inventory, and Marketing teams.
• Highly organized and analytical, with exceptional project management skills and the ability to manage multiple priorities while translating campaign performance into actionable recommendations.
• Excellent written, verbal, and presentation skills, with the ability to confidently communicate to both small working teams and larger cross-functional audiences.
• Advanced proficiency in Microsoft Excel, PowerPoint, and Outlook.
• Experience with Movable Ink and Airtable is highly preferred.
• Above all, you’re collaborative, curious, proactive, and excited to continuously improve how brands connect with customers.

Responsibilities

• Own the strategic planning, calendar development, QA, and execution of email campaigns, ensuring alignment with business priorities, merchandising strategies, promotional events, and brand storytelling.
• Partner cross-functionally with Creative, Marketing, Ecommerce, Inventory, Retail, and Merchandising teams to develop content strategies that drive engagement and incremental revenue.
• Serve as the day-to-day marketing lead for assigned campaigns and initiatives, driving timelines and cross-functional communication.
• Lead seasonal planning and execution of campaigns and guide monthly updates to Affiliate teams across promotions and brand initiatives.
• Build and evolve the team’s Movable Ink content library, identifying personalization opportunities and reusable modules.
• Analyze campaign performance and customer behavior, develop and execute A/B testing strategies, and present results to partners and leadership.
• Drive continuous improvements to team workflows, campaign planning processes, and operational efficiencies.

Skills

Email marketing

CRM lifecycle

Ecommerce

Analytics

Education

BS/BA

Tools

Movable Ink

Airtable

Excel

Job description

Williams-Sonoma, Inc. is hiring an Associate Email Marketing Manager to own planning, strategy, and execution of customer-facing email campaigns across Pottery Barn Kids, Pottery Barn Teen, and related brands.

You will coordinate with Creative, Marketing, Ecommerce, Inventory, Retail, Merchandising, and Affiliate teams to drive seasonal storytelling, revenue, and superior customer experiences across email, SMS, push, and other channels.