Email Marketing Manager

BCforward; United States; Remote; USD 69,000 - 131,000; Part time

Benefits offered by this job

Major medical coverage

HSA

Dental

Vision

Group life insurance

Disability insurance

401k

Job summary

BCforward is seeking a Marketing Manager - email marketer for a remote US contract role, preferred NY. You will coordinate and execute the technical aspects of email campaigns, work with Salesforce Marketing Cloud, and support deliverability and audience planning.

The role emphasizes setup, technical planning, and collaboration across teams as our marketing function scales. 8+ years in email marketing technology and SFMC mastery are valued, with a flexible, fast-paced environment.

Qualifications

• 8+ years of experience in email marketing technology or related roles.
• Executive-level knowledge of Salesforce Marketing Cloud, including audience/segmentation concepts and data model considerations.
• Strong ability to work across multiple teams and influence without direct authority.
• Ability to translate business requirements into technical marketing plans (data/audiences/tracking).

Responsibilities

• Advise on deliverability fundamentals (sender reputation, authentication, suppression) and align with stakeholders.
• Define and document audience creation and segmentation approaches with analytics input.
• Translate business requirements into technical marketing requirements (data, audiences, tracking, measurement).
• Partner across marketing operations, analytics, engineering, and scaled execution teams to drive alignment.
• Create clear technical documentation, playbooks, and updates for consistent execution.

Skills

Email marketing

SFMC

Deliverability

Audience planning

Data analysis

Cross-functional teamwork

Technical marketing

Stakeholder management

Campaign orchestration

Email deliverability

Tools

SFMC

Job description

BCforward is currently seeking a highly motivated Marketing Manager - email marketer for an Opportunity at US - Remote ( preferred NY ).

Location: US - Remote ( preferred NY )

Anticipated Start Date: ASAP

Please note this is the target date, and it is subject to change. BCforward will send official notice ahead of a confirmed start date.

Expected Duration: 6 Months

Job Type: Remote

Hours: 40 hours per week

Job Type: Contract

Please note that actual compensation may vary within this range due to factors such as location, experience, and job responsibilities, and does not encompass additional non-standard compensation (e.g., benefits, paid time off, per diem, etc.).

Job Description:

We are looking for an experienced email marketer that understands the technical details of CRM and can help us coordinate and execute the technical aspects of email campaigns (as well as partner and support work around Salesforce Marketing Cloud and email deliverability) while my team member is on leave. They Should have at least 5 years Of experience With email marketing, preferably With technical implementations, and not just or

designing emails. The individual Should understand the technical aspects Of email marketing, including deliverability, audience creation, data analysis, and other common Salesforce Marketing Cloud executive-level topics. We do not need

them to write emails. We need them to help us with the setup, technical planning, and audience creaton elements. They should be good at working across multiple teams, given they will be influencing rather than

executing some of these requirements with our scaled marketing team.

About the Role

Client is seeking a Temporary Email Marketing Technology & Audience Planning manager (Temporary) to support the technical planning and setup of lifecycle and marketing programs, with experience running large-scale global campaigns on Salesforce Marketing Cloud (SFMC). In this temporary role, you will advise on deliverability considerations, audience and segmentation strategy, data readiness, and cross-functional operating processes so that teams can execute effectively at scale. You also manage, with Our scaled marketing team, the Setup and implementation required to execute email marketing campaigns to Our audience, This role is intended to be time-limited and does not represent a full-Eme employment opportunity.

• 8+ years of experience in email marketing technology, marketing operations, lifecycle/CRM, or closely related technical marketing roles (experience level may be flexible for exceptional candidates)
• Executive-level working knowledge of Salesforce Marketing Cloud, including audience/segmentation concepts, data model considerations, and operational workflows
• Strong understanding of deliverability drivers and how technical and operational decisions irnpact inbox placement and performance
• Demonstrated ability to work across multiple teams and influence without direct authority in a complex, matrixed environment
• Experience translating business goals into technical plans and requirements (audiences, data inputs, measurernent, governance)
• Strong analytical and problem-solving skills, including comfort partnering with analytics/data teams to define data needs and validation steps
• Excellent written and verbal communication Skills, including ability to produce Clear and drive stakeholder alignment

Candidate Requirements

• Advise on email deliverability fundamentals (e.g., sender reputation, authentication concepts, suppression strategy, list hygiene inputs) and partner With internal stakeholders to align on recommended approaches
• Define and document audience creation and segmentation approaches (e.g., eligibility logic, data inputs, exclusions, holdouts), partnering With analytics/data teams as needed
• Translate business requirements into technical marketing requirements (data, audiences, tracking, measurement) and socialize plans across Stakeholders
• Partner cross-functionally (e.g., marketing operations, analytics, engineering/data teams, scaled execution teams) to drive
• alignment, unblock decisions, and support implementation readiness
• Review program readiness from a technical (data availability, audience logic, measurement approach, governance) and recommend improvements
• - Create clear technical documentation, playbooks, and stakeholder updates to enable consistent execution by delivery teams

Must have

• 8+ years of experience In email marketing technology, marketing operations, lifecycle/CRM, or closely related technical marketing roles (experience level may be flexible for exceptional candidates)
• Executive-level working kncmledge Of Salesforce Marketing Cloud, including audience/segmentation concepts, data model considerations, and operational
• workflows

Nice to have

• Content strategy/email marketing scales experience
• Time or experience in email marketing strategy
• Coordination and pj management is a plus

8 years of experience

BCforward offers all eligible employees a comprehensive benefits package including, but not limited to major medical, HSA, dental, vision, employer-provided group life, voluntary life insurance, short-term disability, long-term disability, and 401k.

About BCforward:

• Founded in 1998 on the idea that industry leaders needed a professional service, and workforce management expert, to fuel the development and execution of core business and technology strategies, BCforward's 6,000 consultants support more than 225 clients globally.