Email Marketing Manager

Los Angeles Chargers; El Segundo (CA); On-site; USD 110,000 - 150,000; Full time

Job summary

The Los Angeles Chargers are seeking an experienced Email Marketing Manager to create and optimize email campaigns that grow engagement, increase sales, and strengthen customer relationships.

The ideal candidate is data-driven, highly organized, and excited about bringing marketing campaigns to life. Expect to lead end-to-end campaigns, automate workflows, and collaborate across teams to drive ticket sales and fan engagement.

Qualifications

• 6+ years of experience in email marketing automation.
• Experience with Marketing Automation Software (Salesforce Marketing Cloud a plus).
• Understanding of how CRM software (Salesforce) complements marketing automation.
• Ability to optimize complex automation systems.
• Strong oral and written communication skills.
• Strong attention to detail.
• Analytical, strategic, organized, with project management skills.
• Adaptable and flexible in a fast-paced work environment.
• Preferred: Working knowledge of HTML, CSS, SQL and Photoshop.

Responsibilities

• Develop and execute end-to-end email marketing campaigns, including various sales messaging, sales rep communication, content newsletters, promotional blasts, and more.
• Build, manage and optimize email automation workflows
• Lead strategic and tactical planning of all marketing email processes and campaigns
• Work with the Business Intelligence team to create dynamic segments to reach unique target audiences for each email campaign
• Assist in creating multichannel campaigns that incorporate email, SMS, app notifications and digital ad campaigns
• Collaborate with the creative department to build engaging, seamless email templates and manage graphics requests on a day-by-day basis
• Lead and execute integrated marketing campaigns to engage fans and increase ticket sales
• Grow the subscriber database and maintain the email marketing preference center
• Report on campaign performance and metrics, including revenue attribution for all email campaigns
• Identify process improvement opportunities and recommend enhancements to marketing automation processes
• Maintain an internal email marketing calendar

Skills

Email marketing

Automation workflows

CRM integration

Marketing automation software

Analytics

Communication skills

Project management

Attention to detail

Adaptability

Tools

Salesforce Marketing Cloud

Salesforce

HTML

CSS

SQL

Photoshop

Job description

We\'re looking for an experienced Email Marketing Manager to create and optimize email campaigns that grow engagement, increase sales, and strengthen customer relationships. The ideal candidate is data-driven, highly organized, and excited about bringing marketing campaigns to life.

Responsibilities

• Develop and execute end-to-end email marketing campaigns, including various sales messaging, sales rep communication, content newsletters, promotional blasts, and more
• Build, manage and optimize email automation workflows
• Lead strategic and tactical planning of all marketing email processes and campaigns
• Work with the Business Intelligence team to create dynamic segments to reach unique target audiences for each email campaign
• Assist in creating multichannel campaigns that incorporate email, SMS, app notifications and digital ad campaigns
• Collaborate with the creative department to build engaging, seamless email templates and manage graphics requests on a day-by-day basis
• Lead and execute integrated marketing campaigns to engage fans and increase ticket sales
• Grow the subscriber database and maintain the email marketing preference center
• Report on campaign performance and metrics, including revenue attribution for all email campaigns
• Identify process improvement opportunities and recommend enhancements to marketing automation processes
• Maintain an internal email marketing calendar

Qualifications

• 6+ years of experience with email marketing automation
• Experience with Marketing Automation Software (Salesforce Marketing Cloud a plus)
• Understanding of how CRM software (Salesforce) complements marketing automation
• Ability to optimize complex automation systems
• Strong oral and written communication skills
• Strong attention to detail
• Analytical, strategic, organized, with project management skills
• Adaptable and flexible in a fast-paced work environment
• Ability to manage multiple prioritiesPreferred: Working knowledge of HTML, CSS, SQL and Photoshop

The Los Angeles Chargers are committed to building a diverse, equitable and inclusive work environment that reflects our incredibly diverse fan base. We provide an environment of mutual respect where equal employment opportunities are available to all employees and applicants without regard to ancestry, race, color, religion, sex, gender, gender identity, gender expression, national origin, age, disability, medical condition, marital status, military or veteran status, genetic information, sexual orientation or other status protected by applicable federal, state, or local law. We believe diversity and inclusion among our employees is critical to our success, and we seek to recruit, develop and retain the most talented people from a diverse candidate pool.