Email Marketing Manager

OFS; Northern (KY); Hybrid; USD 85,000 - 120,000; Full time

Benefits offered by this job

Health insurance

Paid time off

401(k) with company match

Dental & vision insurance

Job summary

OFS is seeking an Email Marketing Manager to join our centralized marketing services team in the United States. You will own the design, execution, and optimization of automated email programs and nurture streams, working across marketing, demand generation, digital, and sales to drive scalable campaigns.

You’ll partner with stakeholders to implement segmentation, personalization, and testing strategies, ensure compliance and deliverability, and continuously optimize lead generation and

Qualifications

• Hands-on experience in email marketing and automation.
• Experience with Marketo, HubSpot, and Mailchimp.
• Knowledge of deliverability best practices and privacy/compliance.

Responsibilities

• Build and optimize automated marketing programs (emails, nurtures, workflows).
• Execute end-to-end email campaigns across the customer lifecycle.
• Collaborate with Sales Operations and CRM for lead routing and data integrity.
• Develop segmentation, personalization, and testing strategies to improve engagement.
• Monitor performance with dashboards and provide actionable insights.
• Document processes and best practices for scalable enablement.

Skills

Marketing automation platforms

Email marketing

Lead generation

Segmentation

Personalization

Dynamic content

Campaign workflow design

Marketing performance reporting

Data hygiene & compliance

Cross-functional collaboration

Translating business requirements to/<

HTML/CSS for email

Organizational skills

Tools

Google Analytics

Looker Studio

Adobe Marketo Engage

Mailchimp

Illustrator

Photoshop

InDesign

Canva

Asana

Trello

Monday.com

Drupal

ChatGPT / AI tools

Job description

The Email Marketing Manager will be a key member of a centralized shared marketing services team responsible for building, refining, and optimizing the organization’s email marketing, marketing automation, and lead generation ecosystem. This role partners closely with marketing, demand generation, digital, and sales teams to execute scalable, data-driven campaigns using MailChimp and Adobe Marketo Engage (and related Adobe tools).

The ideal candidate has hands‑on experience in email marketing, a strong grasp of email automation, AI best practices, and the ability to translate business and campaign objectives into scalable, high-performing automated programs.

Key Responsibilities:

Marketing Automation & Platform Management

• Build, manage, and enhance automated marketing programs including email campaigns, nurture streams, triggered workflows, forms, and landing pages.
• Build, manage, and optimize marketing automation programs across platforms such as Marketo, HubSpot, and/or Mailchimp, while adopting emerging technologies, including AI, to improve campaign performance and efficiency.
• Contribute to platform governance, system health, documentation, and process standardization within a shared services model.

Email Marketing & Campaign Execution

• End-to-end email marketing execution across the full customer lifecycle, from prospect and lead engagement to customer communications.
• Partner with stakeholders to implement segmentation, personalization, dynamic content, and testing strategies that improve engagement and performance.
• Ensure email campaigns align with brand standards, adhere to deliverability best practices, and meet applicable privacy and compliance requirements.

Lead Management & Demand Generation

• Build and support lead generation activities, nurturing, scoring, and lifecycle programs that align with sales and marketing objectives.
• Collaborate with Sales Operations and CRM teams to ensure accurate lead routing, data integrity, and seamless handoffs between marketing automation platforms and CRM systems.
• Continuously evaluate and optimize lead and nurture strategies to improve conversion rates and pipeline contribution.

Analytics, Reporting & Optimization

• Monitor campaign and program performance using dashboards and reports to track engagement, funnel progression, and effectiveness.
• Analyze results to provide actionable insights and recommendations for continuous optimization.
• Support attribution and performance measurement efforts across marketing channels.

Process Improvement & Enablement

• Educate and guide stakeholders on email marketing capabilities, limitations, and best practices.
• Help define and refine shared services workflows, QA processes, and deployment standards.
• Document processes, templates, and best practices to improve efficiency and consistency.
• Contribute to the ongoing evolution and maturity of the email marketing and lead generation ecosystem.

Required Skills:

• Marketing automation platforms (Marketo, HubSpot, MailChimp, or similar)
• Email marketing and automated campaign execution
• Lead generation, lead nurturing, and lifecycle marketing
• Segmentation, personalization, and dynamic content
• Campaign workflow design and automation best practices
• Marketing performance reporting and optimization
• Data hygiene, QA, and compliance best practices
• Cross-functional collaboration in a shared services model
• Translating business requirements into technical execution
• Basic HTML/CSS for email (preferred)
• Strong organizational and prioritization skills

Tool / Software Experience

• Data analysis via Google Analytics, Looker Studio, or other BI tools
• Knowledge of software such as Illustrator, Photoshop, InDesign, and Canva
• Project management software familiarity such as Asana, Trello, or Monday
• Experience with CMS systems such as Drupal
• Strong knowledge of AI tools such as ChatGPT, Claude, Gemini, etc

Travel Requirements:

• This role requires minimal travel, estimated at less than 5%.

Get taken care of.

Healthcare, dental and vision insurance plan options for you and your dependents

Company-provided life insurance and long-term disability coverage

Supplemental insurance benefits

Paid time off and generous vacation package

401(k) plan with Roth options and access to a personal financial advisor

Mental health Employee Assistance Program with providers across the country

Onsite gym with state-of-the-art equipment

EOE M/F/Disabled/Vet/LGBTQ+

This company is an equal opportunity employer and makes employment decisions without regard to race, gender,gender identity, sexual orientation, disability or protected veteran status.