eHBCU Admissions Counselor

Delaware State University; Dover (DE); Hybrid; USD 42,000 - 65,000; Full time

Job summary

Delaware State University’s eHBCU Admissions Counselor position supports recruitment and enrollment goals by providing counseling, outreach, and enrollment support for online programs. The hybrid role engages prospective students through in-person, remote, and online interactions, with emphasis on online, adult, transfer, and non-traditional populations.

The counselor manages a recruitment portfolio, conducts outbound outreach via phone, email, text, and virtual platforms, guides applicants

Qualifications

• Bachelor's degree required.
• Experience in admissions, enrollment management, student recruitment, higher education, sales, customer service, or related student-facing environment preferred.
• Experience recruiting or supporting online, adult, transfer, returning, or non-traditional student populations preferred.

Responsibilities

• Recruits prospective students for designated online programs with eHBCU and Delaware State University, focusing on adult learners and non-traditional populations.
• Manages an assigned portfolio from inquiry through enrollment with proactive communication.
• Counsels prospective students and families on admissions requirements, programs, applications, enrollment processes, and financial aid resources.
• Outbounds recruitment and enrollment outreach via phone, email, text, and virtual meetings.
• Assists applicants with completing applications and required documentation, resolving incomplete items, and completing enrollment steps.
• Reviews applications and supporting materials for completeness and makes admissions recommendations.
• Maintains accurate records of interactions, activities, and enrollment progress in CRM and SIS.
• Monitors populations and conducts targeted outreach to improve completion, admission, and yield.
• Participates in virtual and in-person recruitment activities and information sessions.

Skills

Interpersonal skills

Student service

Portfolio management

Independent work

Organization/time management

CRM systems

Enrollment data interpretation

Relationship building

Evenings/weekends travel willingness

Education

Bachelor's degree

Tools

Ellucian Banner

CRM platforms

Microsoft Office

Job description

The eHBCU Admissions Counselor supports Delaware State University’s recruitment and enrollment goals by providing comprehensive admissions counseling, outreach, and enrollment support for prospective students interested in eHBCU and other designated online pathways. This hybrid position supports students through in-person, remote, and fully online engagement, with particular emphasis on online, returning, adult, transfer, and other non-traditional student populations. The eHBCU Admissions Counselor serves as a primary point of contact for prospective students and provides personalized guidance throughout the admissions process, from initial inquiry and application through admission and enrollment.

The eHBCU Admissions Counselor is responsible for managing an assigned recruitment portfolio, conducting proactive student outreach, supporting application completion and review, and maintaining consistent engagement with prospective students through telephone, email, text messaging, virtual platforms, and other approved communication channels. The Counselor works collaboratively with Admissions, eHBCU, Financial Aid, Student Accounts, the Registrar, Academic Affairs, and other University partners to assist students in navigating enrollment requirements and successfully transitioning into the University.

The following are the functions essential to performing this job:

1. Recruits prospective students for designated online programs with eHBCU and Delaware State University, with particular emphasis on adult learners, returning students, transfer students, degree completers, and other non-traditional populations.
2. Manages an assigned portfolio of prospective students from inquiry through enrollment and maintains consistent, proactive communication throughout the enrollment funnel.
3. Counsels prospective students and families regarding admissions requirements, academic programs, application procedures, enrollment processes, financial aid resources, and other University services.
4. Conducts outbound recruitment and enrollment outreach through telephone, email, text messaging, virtual meetings, and other University-approved communication platforms.
5. Assists prospective students with completing applications, submitting required documentation, resolving incomplete application requirements, and completing necessary enrollment steps.
6. Reviews applications and supporting documentation for completeness and makes admissions recommendations in accordance with University policies, procedures, and established admissions standards.
7. Maintains accurate and timely records of prospective student interactions, application activity, recruitment activities, and enrollment progress within University-approved CRM and student information systems.
8. Monitors assigned recruitment and enrollment populations, identifies students requiring additional intervention, and conducts targeted outreach designed to improve application completion, admission, and enrollment conversion.
9. Participates in virtual and in-person recruitment activities, including information sessions, college fairs, community events, webinars, open houses, admitted student programs, and other enrollment initiatives.
10. Develops and maintains relationships with community colleges, community-based organizations, employers, workforce organizations, and other partners that may support the recruitment of online and non-traditional students.
11. Utilizes enrollment data and funnel activity to evaluate recruitment progress, prioritize student outreach, and support achievement of established enrollment goals.
12. Collaborates with eHBCU and Enrollment Management leadership on targeted recruitment, communication, marketing, and yield initiatives designed to expand the University's online enrollment.
13. Works collaboratively with Financial Aid, Student Accounts, the Registrar, Academic Affairs, and other University offices to assist prospective and admitted students in resolving enrollment barriers.
14. Provides timely follow-up and high-quality customer service to prospective students while maintaining a student-centered approach throughout the admissions and enrollment process.
15. Meets established individual recruitment, application, admission, yield, and enrollment goals and provides regular reports regarding assigned populations and recruitment activities.

Other Functions

Individuals in this job may be assigned to one or more of the following tasks on a rotating or as-needed basis:

1. Participates in University recruitment, orientation, registration, and enrollment events.
2. Assists with special recruitment campaigns and enrollment initiatives for eHBCU and other designated populations.
3. Provides written and oral reports regarding recruitment activities, prospective student engagement, and enrollment progress.
4. Participates in professional development and remains current on best practices related to online, adult, transfer, and non-traditional student recruitment.
5. Represents eHBCU and Delaware State University at recruitment events, community activities, and other forums as requested.
6. Performs other related duties as assigned.

Required Knowledge, Skills, and Abilities

The individual in this job must possess these skills and abilities or be able to explain and demonstrate that they can perform the essential functions of the job, with or without reasonable accommodation, using some other combination of skills and abilities:

1. Strong interpersonal, written, verbal, and presentation skills with the ability to effectively engage diverse prospective student populations.
2. Demonstrated commitment to student service and the ability to guide prospective students through complex admissions and enrollment processes.
3. Ability to manage a high-volume portfolio of prospective students while maintaining timely and personalized communication.
4. Ability to work independently while functioning effectively within a collaborative, hybrid work environment.
5. Strong organizational, time-management, problem-solving, and follow-up skills.
6. Ability to utilize CRM systems, student information systems, virtual communication platforms, and Microsoft Office applications.
7. Ability to interpret enrollment data and use information to prioritize outreach and support recruitment and yield strategies.
8. Ability to establish and maintain effective working relationships with students, families, University colleagues, and external partners.
9. Willingness to work occasional evenings and weekends and travel as required to support recruitment and enrollment activities.

1. Education:Bachelor's degree from an accredited college or university required.
2. Experience:Experience in admissions, enrollment management, student recruitment, higher education, sales, customer service, or a related student-facing environment preferred.
3. Other Preferences:Experience recruiting or supporting online, adult, transfer, returning, or other non-traditional student populations is preferred. Experience with Ellucian Banner, CRM platforms, or comparable higher education technology is also preferred.

The criteria for evaluation in this position include, but are not limited to, the following:

1. Achievement of assigned recruitment, application, admission, yield, and enrollment goals.
2. Demonstrated responsiveness and quality of engagement with prospective and admitted students.
3. Effective management and progression of assigned students throughout the enrollment funnel.
4. Accuracy and timeliness of student records, application processing, outreach documentation, and required reports.
5. Demonstrated collaboration with eHBCU, Enrollment Management, and other University partners.
6. Deliverables pertaining to the essential functions of the job description.