Educator Learning Growth Marketing Lead

Remote; San Francisco (CA); Remote; USD 90,000 - 130,000; Full time

Job summary

Colibri Group is seeking a Content Marketing Manager – Professional Learning to grow Moreland University’s educator-focused professional learning offerings. You will own go-to-market across on-demand courses, learning journeys, and certifications, partnering with faculty and SMEs to guide editorial and marketing strategy.

You’ll lead projects from concept to launch, writing compelling content, managing timelines, and analyzing engagement data to inform new opportunities in professional learning.

Qualifications

• 4+ years in content marketing, ideally within education, EdTech, professional learning, or educator-facing environments.
• Experience creating marketing content and bringing programs, educational offerings, digital content, courses, events, or similar products to market.
• Strong writing and editorial skills across short- and long-form content for teachers and educator audiences.
• Demonstrated ability to manage complex cross-functional projects with SMEs or content owners.
• Ability to use performance insights to improve engagement and inform what gets built next.

Responsibilities

• Own the professional learning portfolio and launch calendar, prioritizing and bringing on-demand courses, learning journeys, certificates, microcredentials, webinars, and educator experiences to market.
• Lead projects from concept through launch, coordinating faculty, SMEs, and cross-functional teams while keeping timelines and launch readiness on track.
• Create landing pages, course titles and descriptions, email campaigns, blog content, promotional messaging, and sales enablement materials.
• Build and execute go-to-market strategies that drive awareness, registrations, subscriptions, and long-term growth across Moreland’s portfolio.
• Use learner feedback and market insights to improve offerings and identify new opportunities.

Skills

Content marketing

Writing

Editorial skills

Cross-functional collaboration

Audience empathy

Performance analytics

Education

Bachelor's degree

Tools

Content management systems

Email marketing platforms

Project management tools

Learning management systems

Analytics tools

AI-assisted content tools

Job description

Colibri Group is seeking a Content Marketing Manager – Professional Learning to grow Moreland University’s educator-focused professional learning offerings. You will own go-to-market across on-demand courses, learning journeys, and certifications, partnering with faculty and SMEs to guide editorial and marketing strategy.

You’ll lead projects from concept to launch, writing compelling content, managing timelines, and analyzing engagement data to inform new opportunities in professional learning.