Content Marketing Manager, Professional Learning & Growth

Remote; San Francisco (CA); Remote; USD 90,000 - 130,000; Full time

Job summary

Colibri Group is seeking a Content Marketing Manager – Professional Learning to grow Moreland University’s educator-focused professional learning offerings. You will own go-to-market across on-demand courses, learning journeys, and certifications, partnering with faculty and SMEs to guide editorial and marketing strategy.

You’ll lead projects from concept to launch, writing compelling content, managing timelines, and analyzing engagement data to inform new opportunities in professional learning.

Qualifications

• 4+ years in content marketing, ideally within education, EdTech, professional learning, or educator-facing environments.
• Experience creating marketing content and bringing programs, educational offerings, digital content, courses, events, or similar products to market.
• Strong writing and editorial skills across short- and long-form content for teachers and educator audiences.
• Demonstrated ability to manage complex cross-functional projects with SMEs or content owners.
• Ability to use performance insights to improve engagement and inform what gets built next.

Responsibilities

• Own the professional learning portfolio and launch calendar, prioritizing and bringing on-demand courses, learning journeys, certificates, microcredentials, webinars, and educator experiences to market.
• Lead projects from concept through launch, coordinating faculty, SMEs, and cross-functional teams while keeping timelines and launch readiness on track.
• Create landing pages, course titles and descriptions, email campaigns, blog content, promotional messaging, and sales enablement materials.
• Build and execute go-to-market strategies that drive awareness, registrations, subscriptions, and long-term growth across Moreland’s portfolio.
• Use learner feedback and market insights to improve offerings and identify new opportunities.

Skills

Content marketing

Writing

Editorial skills

Cross-functional collaboration

Audience empathy

Performance analytics

Education

Bachelor's degree

Tools

Content management systems

Email marketing platforms

Project management tools

Learning management systems

Analytics tools

AI-assisted content tools

Job description

At Colibri Group, culture is at the heart of everything we do. Our values Love, Joy, Boldness, Teamwork, and Curiosity, guide how we work together, support our customers, and make a difference in the communities we serve.

Colibri Group is a leader in online professional education, serving more than one million learners each year across a family of trusted education brands. Moreland University, part of our Teacher Education Ecosystem, supports educators around the world through innovative pathways into the teaching profession and continued professional growth.

Come Build What’s Next

We’re looking for a Content Marketing Manager – Professional Learning to help build and scale Moreland University’s professional learning offering for educators.

This is an individual contributor role with meaningful ownership over a new area of growth for Moreland. We’ve spent the last several years testing professional learning experiences with educators and have seen strong interest and demand. Now, we’re ready to turn that momentum into a scalable portfolio of on-demand courses, learning journeys, live experiences, and ultimately new subscription-based offerings.

You’ll own the professional learning go-to-market calendar and help move new offerings from idea through launch — partnering closely with faculty and subject matter experts who develop the curriculum while you provide project leadership, audience insight, editorial guidance, and marketing expertise.

We’re looking for a content marketer first: someone who can write, position, launch, and promote educational offerings while keeping multiple projects, stakeholders, and deadlines moving forward. Experience working with educators, teachers, EdTech, professional learning, or another teacher-facing audience will be especially valuable.

You should be equally comfortable writing a landing page, building a launch calendar, guiding a subject matter expert through a project, reviewing learning materials for quality and audience fit, and looking at engagement data to determine what we should build next.

What You’ll Do

• Own the professional learning portfolio and launch calendar, helping prioritize, plan, and bring new on-demand courses, learning journeys, certificates, microcredentials, webinars, and other educator experiences to market

• Lead projects from concept through launch, coordinating faculty, subject matter experts, creative partners, and cross-functional teams while keeping timelines, deliverables, and launch readiness on track

• Create compelling short and long form marketing content including landing pages, course titles and descriptions, email campaigns, blog content, promotional messaging, participant communications, and sales enablement materials

• Build and execute go-to-market strategies that drive awareness, registrations, subscriptions, repeat engagement, and long-term growth across Moreland’s professional learning portfolio

• Use learner feedback, participation data, market insights, and performance metrics to improve existing offerings, identify new opportunities, and help scale professional learning into a meaningful new growth channel for Moreland

What You’ll Bring

• 4+ years of experience in content marketing or a closely related role, ideally within education, EdTech, professional learning, online learning, or another educator-facing environment

• Direct experience creating marketing content and bringing programs, educational offerings, digital content, courses, events, or similar products to market not simply supporting content after launch

• Strong writing and editorial skills across short- and long-form content, with the ability to translate educational concepts into clear, engaging messaging for teachers and other educator audiences

• Demonstrated ability to manage complex, cross-functional projects from idea through execution, including coordinating subject matter experts or other partners who own specialized content

• A combination of creative thinking, organization, audience empathy, and commercial awareness, with the ability to use performance insights to improve engagement and inform what gets built next

A bachelor’s degree is required. A degree in marketing, communications, education, instructional design, English, journalism, or a related field is preferred.

Experience as an educator, former teacher, or in another teacher-facing role is a meaningful plus. Experience with subscription-based products, learning platforms, digital content libraries, or professional learning portfolios is also valuable.

Tools, Platforms, and Methodologies You May Use

Experience with every tool or platform below is not required. We care most about your ability to create excellent content, manage work effectively, collaborate with experts, and use technology thoughtfully to improve how you work.

• Content management and email marketing platforms

• Project management and collaboration tools

• Learning management or digital learning platforms

• Analytics and performance-reporting tools

• AI-assisted content and productivity tools, including Claude or similar platforms

We believe AI can be a powerful partner in the creative and operational process. You’ll be encouraged to use it thoughtfully to improve efficiency, support content development, and strengthen the learner experience while maintaining high standards for originality, quality, and brand integrity.

Why You’ll Love Working Here

• Build something new: You’ll help take a successful professional learning concept and turn it into a scalable offering for educators

• Own meaningful work: This is not a small piece of someone else’s strategy, you’ll have significant ownership over the professional learning portfolio and how it goes to market

• Work with people who know education: You’ll partner with an experienced faculty community and a strong, established content marketing team

• Combine creativity with strategy: You’ll get to write and create while also shaping launches, managing projects, and influencing what we build next

• See the impact: Your work will directly influence how educators discover, engage with, and continue learning through Moreland University

• Join a mission driven organization where your creativity, judgment, and understanding of educators can have a visible impact

Our Commitment to Inclusion

Colibri Group is an Equal Opportunity Employer. We celebrate diversity and are committed to creating an inclusive environment where everyone feels welcome, respected, and empowered to do their best work. We encourage qualified candidates from all backgrounds, experiences, and career paths to apply.