Education & Library Marketing Associate (Hybrid)

Bertelsmann; New York (NY); Hybrid; USD 60,000 - 73,000; Full time

Job summary

Penguin Random House LLC in New York, NY seeks an Associate Marketing Manager for Education & Library on a hybrid basis. You will plan, execute, and evaluate campaigns for PreK-12 teachers and librarians, collaborating with the DK US PR and Marketing team.

This role also supports educator newsletters, webinars, and content like educator guides, with occasional travel to education conferences. A strong marketing background in school markets is preferred.

Qualifications

• 3–4 years of marketing experience in the K-12 school market.
• Strong verbal and written communication, copy editing, and Americanization.
• Detail-oriented, organized, and able to meet deadlines.
• Hybrid work; commuting to 1745 Broadway, NY twice weekly.

Responsibilities

• Plan, coordinate, and execute marketing campaigns for frontlist and backlist titles across DK brands.
• Analyze campaigns post-mortem and share insights to inform future opportunities.
• Develop and maintain newsletter programs for educator and librarian segments.
• Prepare presentations for seasonal school and library webinars.
• Determine reading level suitability (Lexile/Fountas & Pinnell) for titles.
• Collaborate with sales and PRH Institutional Marketing to support outreach.
• Travel occasionally to education- and library-focused conferences.
• Develop educator guides, case studies, and endorsements with educators and experts.
• Monitor school/library sector trends and suggest innovative marketing ideas.
• Complete administrative tasks as needed.

Skills

Marketing experience

K-12 education marketing

Copy writing

Editing

Communication skills

Organization

Team collaboration

Job description

Penguin Random House LLC in New York, NY seeks an Associate Marketing Manager for Education & Library on a hybrid basis. You will plan, execute, and evaluate campaigns for PreK-12 teachers and librarians, collaborating with the DK US PR and Marketing team.

This role also supports educator newsletters, webinars, and content like educator guides, with occasional travel to education conferences. A strong marketing background in school markets is preferred.