Assoc Marketing Manager, Education & Library (Hybrid)

Bertelsmann; New York (NY); Hybrid; USD 60.000 - 73.000; Vollzeit

Zusammenfassung

Penguin Random House LLC in New York, NY seeks an Associate Marketing Manager for Education & Library on a hybrid basis. You will plan, execute, and evaluate campaigns for PreK-12 teachers and librarians, collaborating with the DK US PR and Marketing team.

This role also supports educator newsletters, webinars, and content like educator guides, with occasional travel to education conferences. A strong marketing background in school markets is preferred.

Qualifikationen

• 3–4 years of marketing experience in the K-12 school market.
• Strong verbal and written communication, copy editing, and Americanization.
• Detail-oriented, organized, and able to meet deadlines.
• Hybrid work; commuting to 1745 Broadway, NY twice weekly.

Aufgaben

• Plan, coordinate, and execute marketing campaigns for frontlist and backlist titles across DK brands.
• Analyze campaigns post-mortem and share insights to inform future opportunities.
• Develop and maintain newsletter programs for educator and librarian segments.
• Prepare presentations for seasonal school and library webinars.
• Determine reading level suitability (Lexile/Fountas & Pinnell) for titles.
• Collaborate with sales and PRH Institutional Marketing to support outreach.
• Travel occasionally to education- and library-focused conferences.
• Develop educator guides, case studies, and endorsements with educators and experts.
• Monitor school/library sector trends and suggest innovative marketing ideas.
• Complete administrative tasks as needed.

Kenntnisse

Marketing experience

K-12 education marketing

Copy writing

Editing

Communication skills

Organization

Team collaboration

Jobbeschreibung

Assoc Marketing Manager, Education & Library (Hybrid)

Penguin Random House LLC

New York, 1745 Broadway, United States

hybrid

USD 66,500 (Yearly)

Company Description

Penguin Random House is the leading adult and children's publishing house in North America, the United Kingdom and many other regions around the world. In publishing the best books in every genre and subject for all ages, we are committed to quality, excellence in execution, and innovation throughout the entire publishing process: editorial, design, marketing, publicity, sales, production, and distribution. Our vibrant and diverse international community of nearly 300 publishing brands and imprints include Ballantine Bantam Dell, Berkley, Clarkson Potter, Crown, DK, Doubleday, Dutton, Grosset & Dunlap, Little Golden Books, Knopf, Modern Library, Pantheon, Penguin Books, Penguin Press, Penguin Random House Audio, Penguin Young Readers, Portfolio, Puffin, Putnam, Random House, Random House Children's Books, Riverhead, Ten Speed Press, Viking, and Vintage, among others. More information can be found at http://www.penguinrandomhouse.com/ .

Job Description

Associate Marketing Manager, Education & Library (Hybrid)

The DK Marketing and PR Department seeks an Associate Marketing Manager, Education and Library to join their dynamic team. This position reports to the Director of Education and Library Marketing, and will collaborate in the planning, execution, and evaluation of materials and campaigns for PreK-12 teachers and administrators, college professors, and librarians of all types, including but not limited to advertising, newsletters, and events. This position also provides the opportunity to interface with the entire DK US PR and Marketing team, as well as sales, marketing, publishing, and operations colleagues across the global DK and Penguin Random House organizations.

This is a hybrid position, requiring at least 2 days per week in office.We will consider candidates who can work from a commutable distance to our offices at 1745 Broadway, which includes the tri-state area (NJ, CT, & PA). The salary for this role is $66,500.Candidates must include a resume and cover letter to be considered for the role.

Responsibilities include:

• Brainstorm, coordinate, and execute marketing campaigns and strategy for frontlist and backlist key titles across DK brands, including: DK Learning, Phonic Books, DK flip, Alpha, DK Red, and DK+, and collaborate with marketing peers in the US and UK as appropriate
• With the support of the marketing director, conduct and share post-mortem analysis of all measurable campaigns to inform future opportunities, providing project conversion data for marketing activations whenever possible
• Develop and maintain marketing newsletter programs for specific segments of DK’s educator and librarian subscribers
• Execute presentations for seasonal school & library virtual preview webinars
• Ownership of processes that help determine the appropriate reading level (Lexile and Fountas & Pinnell) for frontlist and backlist book titles, including but not limited to submission of manuscripts and tracking of results
• Collaborate with sales representatives and PRH Institutional Marketing colleagues to create materials that support their efforts
• Plan and travel occasionally to education- and library-focused conferences
• Build relationships and communicate with educators and experts to develop new content like educator guides, case studies, and endorsements
• Maintain awareness of the school and library sectors, as well as competitor initiatives within this space, and suggest new and innovative ways to market
• Complete administrative tasks as needed

Qualifications

Please apply if you meet the following qualifications:

• At least 3-4 years of experience in marketing, with experience in the K-12 school market and interest in the library sector preferred
• Excellent verbal and written communication skills, including an affinity for copy writing and editing/Americanization, and an emphasis on being detail-oriented
• Self-motivated with a desire to be a team player as well as work independently
• Highly organized with an ability to communicate effectively, efficiently, and meet deadlines
• Strong sense of urgency with an ability to juggle multiple projects in a fast-paced environment and ability to think on your feet and address unexpected challenges
• Creative individual who enjoys thinking outside of the box
• Located in commutable distance to 1745 Broadway, New York, NY 10019 with the ability to come into the office twice a week

Please note: Travel to select trade shows within the US a few times a year is required.

Additional Information

The Penguin Random House national headquarters is located in New York City.This is a hybrid position, requiring at least 2 days per week at our 1745 Broadway location.

The salary or salary range for this position is $66,500. All positions are currently eligible for annual profit award or bonus, subject to Company results.

Penguin Random House job postings include a good faith compensation range for each open position. The salary range listed is specific to each particular open position and takes into account various factors including the specifics of the individual role, and candidate's relevant experience and qualifications.

Full-time employees are eligible for our comprehensive benefits program. Our range of benefits include, but are not limited to, Medical/Prescription drug insurance, Dental, Vision, Health Care/Dependent Care Flexible Spending Account, Health Savings Account, Pre-Tax and Roth 401(k), Short and Long-Term Disability Insurance, Life/AD&D Insurance, Commuter Benefits, Student Loan Repayment Program, Educational Assistance & generous paid time off.

Penguin Random House values the array of talents and perspectives that a diverse workforce brings. All qualified applicants will receive consideration for employment without regard to race, national origin, religion, age, color, sex, sexual orientation, gender identity, disability, or protected veteran status.

Disclosure requirements pertaining to the collection of your personal data:

Responsible for processing the information provided in your application is the company specified in the job advertisement, with its registered office as indicated. The company processes your data for the purpose of establishing an employment relationship on the basis of Art. 6 (1) b GDPR / Section 26 (1) sentence 1 BDSG.

The retention period for your data is determined by the statutory time limits applicable in the respective country, beginning upon completion of the recruitment process. You can find these here .

You can contact the company’s Data Protection Officer at the above-mentioned postal address.

Further information on data protection and your rights can be found here .

Wevalue the array of talents and perspectives that a diverse workforce brings. All qualified applicants will receive consideration for employment and will not be discriminated against on the basis of race, color, religion, sex, sexual orientation, gender identity, national origin, disability, protected veteran status, age, genetic information, or pregnancy.

All your information will be kept confidential according to EEO guidelines.