Assoc Marketing Manager, Education & Library (Hybrid)

Penguin Random House; New York (NY); Hybrid; USD 60.000 - 73.000; Vollzeit

Benefits dieser Stelle

Medical/Prescription drug insurance

Dental

Vision

Life/AD&D Insurance

Commuter Benefits

Student Loan Repayment Program

Educational Assistance

Generous paid time off

Zusammenfassung

Penguin Random House is seeking an Associate Marketing Manager, Education & Library, to plan, execute, and evaluate campaigns for PreK-12 educators, administrators, librarians, and professors. This hybrid role requires two in-office days weekly at our New York office.

You will collaborate with the DK Marketing and PR teams, sales, publishing, and operations to drive frontlist and backlist campaigns across DK brands. A strong copywriting background and 3–4 years in marketing are preferred.

Qualifikationen

• 3–4+ years of marketing experience, with a focus on K-12 education and interest in libraries.
• Excellent verbal and written communication, copywriting, and editing skills.
• Self-motivated, team player who can also work independently.
• Highly organized with the ability to manage multiple projects and meet deadlines.
• Ability to travel to conferences and work two days per week in the office.

Aufgaben

• Brainstorm, coordinate, and execute marketing campaigns for DK brands in education and libraries.
• Analyze campaign performance and share post-mortem insights with stakeholders.
• Develop and maintain educator and librarian newsletters and webinars.
• Create materials to support sales and PR initiatives and collaborate with cross-functional teams.
• Travel to education- and library-focused conferences as needed.
• Develop educator guides, case studies, and endorsements with education experts.

Kenntnisse

Marketing

Campaign management

Copywriting

Editing

Organization

Communication

Jobbeschreibung

Penguin Random House LLC

New York, 1745 Broadway, United States

hybrid

USD 66,500 (Yearly)

Company Description

Penguin Random House is the leading adult and children's publishing house in North America, the United Kingdom and many other regions around the world. In publishing the best books in every genre and subject for all ages, we are committed to quality, excellence in execution, and innovation throughout the entire publishing process: editorial, design, marketing, publicity, sales, production, and distribution. Our vibrant and diverse international community of nearly 300 publishing brands and imprints include Ballantine Bantam Dell, Berkley, Clarkson Potter, Crown, DK, Doubleday, Dutton, Grosset & Dunlap, Little Golden Books, Knopf, Modern Library, Pantheon, Penguin Books, Penguin Press, Penguin Random House Audio, Penguin Young Readers, Portfolio, Puffin, Putnam, Random House, Random House Children's Books, Riverhead, Ten Speed Press, Viking, and Vintage, among others. More information can be found at http://www.penguinrandomhouse.com/.

Job Description

Associate Marketing Manager, Education & Library (Hybrid)

The DK Marketing and PR Department seeks an Associate Marketing Manager, Education and Library to join their dynamic team. This position reports to the Director of Education and Library Marketing, and will collaborate in the planning, execution, and evaluation of materials and campaigns for PreK-12 teachers and administrators, college professors, and librarians of all types, including but not limited to advertising, newsletters, and events. This position also provides the opportunity to interface with the entire DK US PR and Marketing team, as well as sales, marketing, publishing, and operations colleagues across the global DK and Penguin Random House organizations.

This is a hybrid position, requiring at least 2 days per week in office. We will consider candidates who can work from a commutable distance to our offices at 1745 Broadway, which includes the tri-state area (NJ, CT, & PA). The salary for this role is $66,500.

• Brainstorm, coordinate, and execute marketing campaigns and strategy for frontlist and backlist key titles across DK brands, including: DK Learning, Phonic Books, DK flip, Alpha, DK Red, and DK+, and collaborate with marketing peers in the US and UK as appropriate
• With the support of the marketing director, conduct and share post-mortem analysis of all measurable campaigns to inform future opportunities, providing project conversion data for marketing activations whenever possible
• Develop and maintain marketing newsletter programs for specific segments of DK’s educator and librarian subscribers
• Execute presentations for seasonal school & library virtual preview webinars
• Ownership of processes that help determine the appropriate reading level (Lexile and Fountas & Pinnell) for frontlist and backlist book titles, including but not limited to submission of manuscripts and tracking of results
• Collaborate with sales representatives and PRH Institutional Marketing colleagues to create materials that support their efforts
• Plan and travel occasionally to education- and library-focused conferences
• Build relationships and communicate with educators and experts to develop new content like educator guides, case studies, and endorsements
• Maintain awareness of the school and library sectors, as well as competitor initiatives within this space, and suggest new and innovative ways to market
• Complete administrative tasks as needed

Qualifications

• At least 3-4 years of experience in marketing, with experience in the K-12 school market and interest in the library sector preferred
• Excellent verbal and written communication skills, including an affinity for copy writing and editing/Americanization, and an emphasis on being detail-oriented
• Self-motivated with a desire to be a team player as well as work independently
• Highly organized with an ability to communicate effectively, efficiently, and meet deadlines
• Strong sense of urgency with an ability to juggle multiple projects in a fast-paced environment and ability to think on your feet and address unexpected challenges
• Creative individual who enjoys thinking outside of the box
• Located in commutable distance to 1745 Broadway, New York, NY 10019 with the ability to come into the office twice a week

Please note: Travel to select trade shows within the US a few times a year is required.

Additional Information

The Penguin Random House national headquarters is located in New York City. This is a hybrid position, requiring at least 2 days per week at our 1745 Broadway location.

The salary or salary range for this position is $66,500. All positions are currently eligible for annual profit award or bonus, subject to Company results.

Full-time employees are eligible for our comprehensive benefits program. Our range of benefits include, but are not limited to, Medical/Prescription drug insurance, Dental, Vision, Health Care/Dependent Care Flexible Spending Account, Health Savings Account, Pre-Tax and Roth 401(k), Short and Long-Term Disability Insurance, Life/AD&D Insurance, Commuter Benefits, Student Loan Repayment Program, Educational Assistance & generous paid time off.

Penguin Random House values the array of talents and perspectives that a diverse workforce brings. All qualified applicants will receive consideration for employment without regard to race, national origin, religion, age, color, sex, sexual orientation, gender identity, disability, or protected veteran status.

Penguin Random House values the array of talents and perspectives that a diverse workforce brings. All qualified applicants will receive consideration for employment and will not be discriminated against on the basis of race, color, religion, sex, sexual orientation, gender identity, national origin, disability, protected veteran status, age, genetic information, or pregnancy.

All your information will be kept confidential according to EEO guidelines.

Responsible for processing the information provided in your application is the company specified in the job advertisement, with its registered office as indicated. The company processes your data for the purpose of establishing an employment relationship on the basis of Art. 6 (1) b GDPR / Section 26 (1) sentence 1 BDSG.

The retention period for your data is determined by the statutory time limits applicable in the respective country, beginning upon completion of the recruitment process. You can find these here .

You can contact the company’s Data Protection Officer at the above-mentioned postal address.

Further information on data protection and your rights can be found here .

All your information will be kept confidential according to EEO guidelines.