EdTech Events Lead - Remote and ROI Focused

ParentSquare, Inc; Santa Barbara (CA); On-site; USD 70,000 - 95,000; Full time

Benefits offered by this job

Health insurance (employer-paid)

401K matching from day 1

Paid parental leave

Stock options

Wellness reimbursements

Generous PTO

15 paid holidays

Fully remote team

Job summary

ParentSquare is seeking a Marketing Events Manager to own the full event lifecycle for 70+ contracted events annually, including trade shows, conferences, and virtual events. You will lead logistics, budgeting, and on-site support to maximize ROI.

As the sole owner of events, you will bridge marketing and sales, research new opportunities targeting PIOs, CTOs, and superintendents, and manage speaker engagements and swag partnerships while traveling to key events when needed.

Qualifications

• 2+ years of direct experience managing events designed to generate leads for a B2B or EdTech company.
• Exceptional organizational skills and attention to detail with ability to manage multiple complex projects.
• Proven collaboration with Sales, Customer Success, and Executives to deliver successful events.
• Ability to work independently and own the domain end-to-end.
• Willingness to travel to key conferences and meetings (about 2+ times per year).

Responsibilities

• Own the full event lifecycle from research to ROI analysis.
• Manage logistics for 70+ contracted events per year including trade shows, conferences, and virtual events.
• Research and recommend new external trade shows and conferences targeting key audiences (PIOs, CTOs, Superintendents).
• Budget management for all trade shows and events to ensure cost-efficiency.
• Travel to at least 2 key marketing events per year to provide on-site support and evaluate processes.

Skills

Event management

Lead generation

Budget management

Travel coordination

CRM tracking

Tools

CRM software

Job description

ParentSquare is seeking a Marketing Events Manager to own the full event lifecycle for 70+ contracted events annually, including trade shows, conferences, and virtual events. You will lead logistics, budgeting, and on-site support to maximize ROI.

As the sole owner of events, you will bridge marketing and sales, research new opportunities targeting PIOs, CTOs, and superintendents, and manage speaker engagements and swag partnerships while traveling to key events when needed.