Editorial Marketing Manager at billups

Feedinkoo; United States; On-site; USD 70,000 - 110,000; Full time

Benefits offered by this job

Remote work

Job summary

billups is reinventing Out-of-Home advertising for the performance age. This role leads editorial marketing, turning ideas into engaging stories that resonate with clients and partners.

The position collaborates with marketing, PR, and leadership to deliver SEO-friendly content and media-ready materials across formats, while staying current with industry trends and analytics.

Qualifications

• Strong editorial instincts and a journalistic mindset.
• Collaborative content creator who works across teams.
• Curious, fast-moving, proactive—brings energy to projects.
• Experience crafting media-ready content aligned with brand and PR.
• Solid understanding of SEO best practices to drive outcomes.
• Familiar with content performance metrics and digital platforms.

Responsibilities

• Partner with SMEs and PR to shape stories for campaigns and thought leadership.
• Create educational content across articles, scripts, guides, landing pages, social posts.
• Contribute to content strategy and editorial planning with the marketing team.
• Optimize content to drive organic traffic, keyword rankings and inbound leads.
• Collaborate with external PR agency on stories and content.
• Support creation of white papers, webinars, and other premium assets.
• Own content performance tracking and use analytics to improve reach and impact.
• Help maintain key website pages (campaigns, success stories, blog).
• Stay up-to-date on tools and trends in marketing and media.

Tools

HubSpot

Google Analytics

CMS

Job description

billups is reinventing Out-of-Home advertising for the performance age. By blending art, science, and technology, we help global brands deliver more measurable and meaningful campaigns in the real world. As we grow, we’re expanding our content team to elevate our brand voice across digital platforms, thought leadership, and media storytelling.

We’re looking for an Editorial Marketing Manager who’s curious, driven, and passionate about turning ideas into impactful stories. This role will work collaboratively within our marketing team and alongside our current content manager to bring our brand, our clients, and our insights to life through engaging, SEO-friendly, and media-ready content.

This role is based in India, but working European Standard Time work hours. Proficiency in written and spoken English is mandatory for this role.

What You’ll Do

• Partner with internal subject matter experts and our PR team to shape and share stories that get noticed—from campaign spotlights and case studies to client success stories and thought leadership.
• Create educational and engaging content across formats: articles, scripts, short guides, landing pages, and social posts.
• Contribute to our content strategy and editorial planning alongside the existing content manager and broader marketing team.
• Optimize content to drive organic traffic, keyword rankings, and inbound lead generation.
• Collaborate closely with our external PR agency to develop stories and content aligned with earned media goals.
• Support the creation of premium assets like short guides, white papers, and webinar content.
• Own content performance tracking, using analytics to measure and improve reach, engagement, and impact.
• Help maintain and evolve key pages of the company website (campaigns, success stories, blog, etc.).
• Keep learning and stay up to date on tools and trends in marketing, communications, and media.

What We’re Looking For

• A talented writer and storyteller with strong editorial instincts and a journalistic mindset.
• A collaborative content creator who enjoys working across teams (marketing, PR, leadership, sales).
• Curious, fast-moving, and proactive—a doer who brings energy and initiative to every project.
• Experience crafting media-ready content that aligns with brand goals and PR strategies.
• A solid understanding of SEO best practices and how to use content to drive measurable marketing outcomes.
• Familiarity with content performance metrics and digital platforms (HubSpot, Google Analytics, CMS).
• Excellent command of the English language, strong editorial judgment, and attention to detail.
• Bonus: background in media, B2B tech, advertising, or agency environments.

Why You’ll Love It Here

This is an opportunity to shape how the world sees billups. You’ll join a growing, creative, and global team that’s defining the future of content in the OOH industry—one story at a time. You’ll work closely with experienced colleagues and external partners, with the freedom to make an impact from day one.

If you’re passionate about storytelling, content strategy, and creating work that moves people and businesses forward, we’d love to hear from you.