Lead - Digital Copywriter

On; London (KY); On-site; USD 85,000 - 120,000; Full time

Job summary

On is seeking a Senior Specialist Copywriter to craft stories across our ecosystem. You’ll work with Digital, Brand and Product to deliver compelling copy for on.com, PDPs, CRM, and the member program.

The ideal candidate is an expert digital writer with deep storytelling skills, strategic thinking, and a user-centric mindset to drive conversion across the customer journey.

Qualifications

• 7+ years of digital copywriting experience within sportswear, premium or luxury fashion.
• Deep digital copy expertise optimized for email, landing pages, push notifications, PDPs and membership.
• Strong understanding of UX and the customer journey.
• Clear and compelling communicator; able to present ideas and collaborate across teams.
• Self-driven and collaborative; ownership from brief to delivery.

Responsibilities

• Elevate digital storytelling across on.com, including PDPs, CRM and loyalty comms.
• Translate high-level brand strategies into engaging, conversion-focused copy.
• Create intuitive digital copy that puts the user journey first.
• Guard brand premium quality and challenge briefs when needed.
• Shape member experiences and exclusive drops through tailored messaging.
• Partner with PMs, CRM, Digital, Marketing, E-commerce and Brand Management to ensure consistency.

Skills

Digital copywriting

Brand storytelling

UX understanding

Cross-functional collaboration

Creative leadership

Product copy

Sportswear experience

Job description

In shortAt On, we believe in the power of storytelling. Whether it's celebrating the achievements of our athletes, the passions of our communities, or the innovation behind our products, our stories captivate and inspire. Our Creative Studio is at the heart of it all, shaping stories that leave a lasting impact. We’re looking for a highly experienced copywriter to craft stories through our ecosystem.

As a Senior Specialist, you’ll work closely with Digital, Brand and Product to deliver stories across on.com. The ideal candidate is an expert digital writer and storyteller with a deep understanding of channel best practices.

Your Mission

• Elevate digital storytelling. Partner with Digital, Brand and Product to create high-converting product copy and brand stories across on.com, including PDPs, CRM and the membership program.
• Turn strategy into compelling copy. Translate high-level brand strategies and creative briefs into engaging, through-the-line copy that drives conversion across the digital customer journey.
• Put the user journey first. Understand how consumers engage with us online, using this insight to create intuitive, compelling digital copy.
• Be a strong brand guardian. Know when to step in, challenge briefs, push back on deadlines and protect the quality and premiumness of On as a brand.
• Build meaningful member experiences. Help shape and grow On’s member ecosystem through tailored messaging, exclusive drops and loyalty comms that build long-term brand affinity.
• Create joined-up digital experiences. Partner closely with PMs, CRM, Digital, Marketing, E-commerce and Brand Management to ensure consistency across digital consumer touchpoints.
• Evolve how we work. Continuously refine digital copy, formats and guidelines — proactively testing and learning to improve the customer experience and impact of the work.

Your Story

• 7+ years of digital copywriting experience within sportswear, premium or luxury fashion.
• Deep digital copy expertise, with a track record in crafting copy that’s optimised for email, landing pages, push notifications, PDPs and membership.
• Strong understanding of UX and the customer journey, with the ability to create clear, engaging digital storytelling across the funnel.
• A strong creative point of view, with the confidence to set standards, challenge thinking and push for better work.
• Clear and compelling communicator — you’re able to present ideas, articulate creative rationale and collaborate effectively across multidisciplinary teams.
• Able to make the complex, compelling. Translating product innovation, technical features and performance benefits into clear, human messaging.
• Self-driven and collaborative, taking ownership from brief to delivery and thriving in an environment of healthy challenge.

About the Team

On’s Brand Studio is an award-winning internal studio aiming to challenge world-leading creative agencies. At our core, we tell compelling stories and bring experiences to life. We channel the energy and global nature of the brand into our daily work and you can help us continue our fantastic run of successes. If you’re bursting with original ideas and have the drive and experience to see them realized, this is the team for you.