Economic Development Marketing & Communications Director

City of Allen, Texas; Allen (TX); On-site; USD 173,000 - 212,000; Full time

Job summary

City of Allen is seeking a Marketing & Communications Director to develop and implement proactive public relations, marketing programs, and branding strategies. You will help manage the AEDC's marketing efforts and support city economic development projects to attract new businesses and retain existing ones.

Under general supervision, the director leads budget, content creation, media relations, website updates, events, sponsorships, and outreach to targeted audiences.

Qualifications

• Bachelor's degree with five (5) years of relevant experience in Marketing or a related field.

Responsibilities

• Develops and implements an annual public relations, marketing, and branding plan, coordinating with internal staff to promote the AEDC and City to audiences.
• Manages the Marketing Budget for the AEDC and tracks related expenditures.
• Assists in managing marketing leads and economic development prospects to attract new businesses and retain existing ones in Allen.
• Develops and distributes promotional materials and coordinates with vendors.
• Writes content for website, press releases, campaigns, emails, and social media.

Skills

Marketing

Education

Bachelor's degree in Marketing

Job description

City of Allen is seeking a Marketing & Communications Director to develop and implement proactive public relations, marketing programs, and branding strategies. You will help manage the AEDC's marketing efforts and support city economic development projects to attract new businesses and retain existing ones.

Under general supervision, the director leads budget, content creation, media relations, website updates, events, sponsorships, and outreach to targeted audiences.