EDC Marketing & Communications Director

City of Allen; Allen (TX); On-site; USD 173,000 - 212,000; Full time

Job summary

City of Allen is seeking a Marketing & Communications Director to develop and implement proactive public relations, marketing programs, and branding strategies. You will help manage the AEDC's marketing efforts and support city economic development projects to attract new businesses and retain existing ones.

Under general supervision, the director leads budget, content creation, media relations, website updates, events, sponsorships, and outreach to targeted audiences.

Qualifications

• Bachelor's degree with five (5) years of relevant experience in Marketing or a related field.

Responsibilities

• Develops and implements an annual public relations, marketing, and branding plan, coordinating with internal staff to promote the AEDC and City to audiences.
• Manages the Marketing Budget for the AEDC and tracks related expenditures.
• Assists in managing marketing leads and economic development prospects to attract new businesses and retain existing ones in Allen.
• Develops and distributes promotional materials and coordinates with vendors.
• Writes content for website, press releases, campaigns, emails, and social media.

Skills

Marketing

Education

Bachelor's degree in Marketing

Job description

Hiring Range: $3,796.16 - $4,650.30 Bi-weekly

Full Range: $3,796.16 - $5,504.44 Bi-weekly

Check Out Allen EDC!

This posting may close at any time once a sufficient number of applications have been received.

Join the City of Allen—a vibrant community of over 100,000 residents where strong economic growth, excellent schools, and an exceptional quality of life make it a great place to live, work, and play.

Our mission is simple: “To achieve excellence in managing community development and city services, continually enhancing the quality of life and public confidence.”

At the City of Allen, our employees bring the PRIDE values to life:

• People First –Prioritizing others
• Respect –Treating everyone with courtesy and dignity
• Integrity –Serving with honesty and trust
• Deliver –Following through and exceeding expectations
• Excel – Driving innovation and continuous improvement

We do Work that MATTERS! Join a team that serves our community and makes a real impact every day. Learn more about the City of Allen at allentx.gov.

Under general supervision of the EDC President/CEO, the Marketing & Communications Director is responsible for developing and implementing pro-active and effective public relations and marketing programs and assisting with the management of economic development projects to support and stimulate economic development in the city of Allen.

The following duties ARE NOT intended to serve as a comprehensive list of all duties performed by all employees in this classification, only a representative summary of the primary duties and responsibilities. Incumbent(s) may not be required to perform all duties listed and may be required to perform additional, position-specific duties.

• Develops and implements an annual public relations, marketing, and branding plan, coordinating with internal staff, to ensure effective and relevant techniques that promote the AEDC and City to targeted audiences.
• Manages and implements the Marketing Budget for the AEDC and tracks marketing related expenditures to ensure the responsible implementation of the AEDC marketing plan.
• Assists in the management ofmarketing leads andeconomic development prospects thatinclude theattraction of new businesses and the retention of existing business in Allen.
• Manages development, production, and distribution of promotional and collateral materials by working with internal teams and external production vendors.
• Manages both internal and external sponsorships and events to ensure ideal exposure for the AEDC business recruitment message on a local, regional, state and national level.
• Writes, develops, and distributes, related marketing and communication collateral materials such as brochures, fact sheets, newsletters, news bulletins, media advertising and other related materials regarding economic development events and projects.
• Researches and writes content for website, press releases, PR campaigns, e-mail marketing, digital media, collateral, media pitches, press releases, speeches and public presentations.
• Writes, distributes and posts new releases. Coordinates responses and follow-up actions, which includes managing responses to press inquiries and 'pitching' media.
• Monitors trends in economic development news, specific to the City and economic development in general.
• Schedules and conducts targeted sales calls and follow-up communications.
• Responds to inquiries and conducts follow-up with personal contact and written communications.
• Understands and assess local real estate options in order to provide responses to economic development prospects.
• Develops and maintains a web site with current information and news.
• Monitors and analyzes communications, marketing and media programs and adjusts strategy and tactics to increase effectiveness.
• Cultivates relationships with targeted members of the media and stakeholders of the corporation.
• Monitors targeted outlets to provide proactive issues to management.
• Monitors daily engagement presence in networking sites, engaging with citizens on social sites, posting on relevant online outlets and seeding content into social applications as needed.
• Plans and implements prospect tours and marketing, public relations and promotional activities and events in cooperation with internal staff.
• Implements marketing and proactive activities to generate new prospect leads in cooperation with internal staff.
• Develops and maintains positive working relationships with vendors, customers, other agencies and AEDC staff.

Education & Experience

Work requires broad knowledge in a general professional or technical field. Education and experience that provide the necessary knowledge and skills may also be considered, but a typical way to qualify is by obtaining:

• Bachelors degree with five (5) year of relevant experience in Marketing or a related field.

Conditions of Employment

• Safe driving record and Valid Texas Driver’s License
• Clear criminal background check and pre-employment drug screen

Hours/Work Schedule

• This is a full-time non-exempt position with benefits.
• Monday – Friday, 8:00 am – 5:00 pm.

Physical Demands and Work Environment

This position is classified as sedentary and requires the physical ability to perform the essential functions of the role. Reasonable accommodations may be made to enable individuals to perform these functions. Typical physical demands include:

• Primarily sitting, with occasional walking or standing to access files or office areas
• Occasional bending, reaching, or stretching to retrieve materials or supplies
• Lifting or carrying items weighing up to 10–15 pounds, such as files or office supplies
• Frequent use of hands and fingers for typing, filing, copying, and operating office equipment
• Adequate vision and hearing to review documents and effectively communicate with staff and the public

Work is primarily performed in an office setting, with occasional work outside the office during programs, meetings, or special events. The work environment characteristics described herein are representative of those an employee encounters while performing the essential functions of this job.

This job description does not constitute an employment agreement between the City of Allen and employee and may be revised by the employer as needed.

The City of Allen is an equal opportunity employer and does not discriminate against any employee or applicant on the basis of race, color, national origin, sex, religion, age, disability, genetic information, or military status in employment or in the provision of services.

The City of Allen participates in the federal e-Verify program to confirm the employment eligibility of all new hires. All applicants must be legally authorized to work in the United States.