SEO & SEM Specialist (E-commerce)

Hireecom; Northern (KY); Hybrid; USD 70,000 - 110,000; Full time

Benefits offered by this job

Remote work flexibility

Performance-based incentives

Growth opportunities & mentorship

Premium SEO/SEM tools access

Job summary

Hire Ecom is seeking a results-driven SEO & SEM Specialist (E-commerce) to lead data-backed growth across Shopify, WooCommerce, and Amazon storefronts. The role emphasizes scalable organic ranking improvements alongside profitable paid search campaigns.

You’ll analyze data, optimize site performance, and drive conversions via Google Ads, Shopping campaigns, and retargeting, with remote and hybrid options available.

Qualifications

• 3+ years of experience in SEO & SEM for eCommerce brands with a proven track record.
• Strong expertise in Google Ads, Shopping, and Amazon PPC campaigns.
• Hands-on experience in technical SEO and link-building strategies.
• Familiarity with Shopify and WooCommerce SEO and conversion optimization.

Responsibilities

• Develop and execute SEO strategies to improve organic rankings for eCommerce stores.
• Plan, execute, and optimize Google Ads, Shopping, and retargeting campaigns.
• Analyze performance metrics and adjust bidding strategies for ROI.
• Collaborate with content and design teams to improve on-page signals.

Skills

SEO

SEM

Google Ads

Keyword research

Analytics

A/B testing

Tools

Ahrefs

SEMrush

Moz

Screaming Frog

SurferSEO

Google Analytics

Google Tag Manager

Job description

Join Hire Ecom – SEO & SEM Specialist (E-commerce) | Drive Organic & Paid Growth!

Are you a search engine marketing (SEM) and SEO expert with a passion for scaling eCommerce brands through high-ranking organic strategies and profitable paid search campaigns? Do you thrive on analyzing data, optimizing website performance, and improving Google Ads & SEO rankings to maximize ROI?

At Hire Ecom, we specialize in Talent, Tech, and Tactics to help eCommerce businesses grow. We’re looking for a results-driven SEO & SEM Specialist to lead data-backed strategies that increase visibility, traffic, and conversions.

Role: SEO & SEM Specialist (E-commerce)

Location: USA (Remote & Hybrid Available)
Job Type: Full-time

Key Responsibilities:

SEO Optimization:

• Develop and execute SEO strategies to improve organic rankings for Shopify, WooCommerce, and Amazon stores.
• Conduct keyword research, competitor analysis, and on-page optimization for product pages, blogs, and category pages.
• Optimize meta tags, schema markup, site speed, and technical SEO elements to enhance search visibility.
• Implement content marketing strategies to drive backlinks and authority-building efforts.
• Monitor Google Search Console & Ahrefs for indexing, ranking improvements, and penalty prevention.
• Conduct A/B testing on meta descriptions, headlines, and internal linking for better engagement and CTR.

SEM & Paid Search Campaigns:

• Plan, execute, and optimize Google Ads, Bing Ads, and shopping campaigns to maximize ROI & conversions.
• Manage Google Shopping Ads, Display Ads, and Retargeting Campaigns to enhance visibility and revenue.
• Analyze ad performance metrics, keyword bidding strategies, and landing page conversion rates.
• Optimize Google Ads Quality Score and implement A/B testing on ad copy & extensions.
• Use Google Analytics, Google Tag Manager, and AI-driven insights to improve paid campaign performance.

What We’re Looking For:

3+ years of experience in SEO & SEM for eCommerce brands with a proven track record.
Strong expertise in Google Ads, Google Shopping, and Amazon PPC campaigns.
Hands-on experience in technical SEO, link-building strategies, and structured data optimization.
Knowledge of Shopify SEO, WooCommerce SEO, and eCommerce conversion optimization techniques.
Proficiency in SEO tools like Ahrefs, SEMrush, Moz, Screaming Frog, and SurferSEO.
Experience in Google Tag Manager, Google Analytics, and data-driven reporting.
Strong understanding of content marketing, keyword intent, and buyer psychology.
Ability to improve ROAS, CTR, and conversion rates through search engine marketing strategies.
A proactive mindset with a passion for testing, optimizing, and scaling campaigns.

Why Join Hire Ecom?

At Hire Ecom, we’re at the forefront of eCommerce digital marketing, offering exciting opportunities for SEO & SEM professionals to scale brands and make an impact.

Work with leading DTC brands, eCommerce stores, and global online businesses.
Get access to premium SEO & SEM tools to execute high-performing strategies.
Enjoy remote work flexibility with a performance-based incentive structure.
Be part of a highly skilled marketing team and collaborate with designers, developers, and strategists.
Stay ahead with ongoing training, AI-powered analytics, and emerging SEO trends.
Take your career to the next level with growth opportunities and industry-leading mentorship.