Ecommerce Paid Media Specialist — Growth & Analytics

Socket.dev; Carrollton (TX); On-site; USD 60,000 - 90,000; Full time

Job summary

DC International in Carrollton, TX seeks a Performance Marketing Specialist, Paid Media to manage campaigns for Coverstore and Leatherology. You will work with a Digital Acquisition & Analytics team to optimize search, social, and display ads, with strong focus on data-driven decisions.

You’ll collaborate with marketing and design to test creatives, build reporting dashboards, and automate workflows using AI tools, while ensuring tracking accuracy across platforms.

Qualifications

• 2+ years in an ecommerce performance marketing role.
• Bachelor's degree in Business, Marketing, or related field.
• Hands-on experience with paid search, paid social, programmatic display and other biddable media.
• Knowledge of AI tools to automate reporting and workflows.
• Working knowledge of web analytics, SEO, Email marketing, attribution, and ecommerce best practices.
• Strong analytical skills with data-driven decision making.
• Advanced Excel; proficient in Word and PowerPoint.
• Excellent project management, organization, and attention to detail.
• Strong written and verbal communication; collaborative and an active listener.

Responsibilities

• Manage and optimize campaigns across Google Ads, Microsoft Ads, and Amazon/Walmart Sponsored Ads.
• Conduct keyword and competitive research to identify growth and defense opportunities.
• Continually test and refine campaign structure, data feeds, bidding strategies, ad formats, and copy.
• Build and launch campaigns across Meta, YouTube, TikTok, Criteo, and emerging platforms per the marketing plan.
• Partner with marketing and design teams to implement and maintain display and video ads; provide data-driven recommendations on creative elements.
• Optimize audiences, bidding, placements, ad copy, and banner creative against performance targets.
• Produce weekly and monthly paid media reports; monitor site and channel performance with analytics tools.
• Use AI tools to automate reporting and streamline workflows; maintain tracking accuracy across platforms.

Skills

Analytical skills

Excel

Word

PowerPoint

Project management

Communication

Collaboration

Attention to detail

Education

Bachelor's degree in Business, Marketing, or related field

Tools

Google Ads

Meta Ads

Shopify

Google Analytics

ChatGPT

Claude

Gemini

Job description

DC International in Carrollton, TX seeks a Performance Marketing Specialist, Paid Media to manage campaigns for Coverstore and Leatherology. You will work with a Digital Acquisition & Analytics team to optimize search, social, and display ads, with strong focus on data-driven decisions.

You’ll collaborate with marketing and design to test creatives, build reporting dashboards, and automate workflows using AI tools, while ensuring tracking accuracy across platforms.