Ecommerce Paid Media Manager

Veta Virtual Inc.; Puerto Rico; Remote; USD 120,000 - 180,000; Full time

Benefits offered by this job

Remote work

Vacation days

Global remote work setup

Job summary

Veta Virtual Inc. is hiring a senior Ecommerce Paid Media Manager to own end-to-end paid and lifecycle marketing for a luxury jewelry ecommerce client.

You will plan, launch, optimize, and report on Meta, Google, and email/SMS campaigns, driving cross-channel growth and ROAS. You will manage seven-figure Meta budgets, own attribution and analytics, and collaborate on creative direction while leveraging Klaviyo for lifecycle marketing.

Qualifications

• 8–10 years of overall marketing/advertising experience with at least 5 years in hands-on ecommerce.
• Direct, hands-on experience managing Meta Ads accounts with $1,000,000+ annual spend, planned and managed by you.
• Google Ads experience in addition to Meta.
• Ownership of full funnel performance with strong attribution, reporting, and optimization skills.
• Experience reconciling platform data with attribution tools and actual sales results.
• Hands-on experience owning email and SMS marketing in Klaviyo (flow building, segmentation, campaign execution).
• Experience leading full funnel marketing for an ecommerce brand with online and physical retail data.
• Proficiency using Canva for asset creation and basic design direction.
• Strong analytical skills to present cross-channel performance data.
• Bonus: experience in luxury/jewelry or high-consideration retail.

Responsibilities

• Plan, launch, and optimize full funnel paid campaigns across Meta and Google Ads.
• Manage large ad budgets with strategic bidding, audience segmentation, and testing.
• Create omnichannel ROAS view by reconciling in-store and online sales data.
• Own paid media reporting in Triple Whale, Northbeam or similar tools, with clear recommendations.
• Improve attribution processes and align ad data with reported results.
• Collaborate on creative assets using Canva and guide design mockups as needed.
• Monitor industry trends and platform updates to keep campaigns effective.
• Deliver weekly and monthly performance reports with actionable takeaways for leadership.
• Own end-to-end email and SMS strategy in Klaviyo, including lifecycle flows.
• Develop segmentation to personalize messaging by behavior and lifecycle stage.
• Plan campaign calendars around promotions and product launches.
• Test subject lines, send times, content, and offers to lift engagement and revenue.
• Ensure messaging stays aligned with paid media for a consistent customer experience.
• Report on lifecycle metrics like open rate, CTR, list growth, and revenue attribution.

Skills

Meta Ads

Google Ads

Email Marketing

SMS Marketing

Lifecycle Marketing

Analytics

Attribution

Campaign Optimization

Data-driven Decision Making

Tools

Klaviyo

Triple Whale

Northbeam

Canva

Shopify

Job description

Launch Your Next Successful Chapter with Veta Virtual! Competitive Base + Significant Performance Pay in USD | 100% Remote | Full Funnel Paid Media | Client Facing Growth Role Veta Virtual is hiring an Ecommerce Paid Media Manager for one of our high growth clients in the jewelry and ecommerce retail industry. This is not a single channel role. This is a senior, full funnel position built for someone who can own paid advertising and email/SMS marketing as one connected growth engine, not two separate disciplines. You will bring the same level of strategic ownership, hands on execution, and reporting rigor to both sides of the funnel, with paid campaigns bringing new customers in and lifecycle marketing nurturing and retaining them.

Your Role

• Planning, launching, and optimizing full funnel paid campaigns across Meta (Facebook and Instagram) and Google Ads, covering prospecting, retargeting, and retention.
• Managing significant ad budgets for an account carrying seven figure or higher annual Meta spend, including bidding strategy, audience segmentation, and creative testing to scale spend profitably.
• Tracking and reconciling performance across in store and online sales channels to build an accurate, omnichannel view of return on ad spend.
• Owning paid media reporting using Triple Whale, Northbeam, or a comparable attribution and analytics platform, and translating data into clear recommendations.
• Evaluating and improving the brand's current attribution process, closing gaps between ad platform data, attribution tooling, and actual in store and online sales so leadership can trust every reporting decision.
• Briefing and collaborating on creative and campaign assets, using Canva to produce or direct design mockups as needed.
• Monitoring competitor activity, platform updates, and industry trends to keep campaigns current and effective.
• Delivering regular weekly and monthly performance reporting with clear takeaways and next steps for leadership.
• Owning end to end email and SMS strategy in Klaviyo, from calendar planning through execution and analysis.
• Building, maintaining, and optimizing automated flows, including welcome series, abandoned cart, post purchase, replenishment, win back, and VIP or loyalty journeys.
• Developing segmentation strategy to personalize messaging by customer behavior, purchase history, and lifecycle stage.
• Planning and executing campaign calendars aligned with promotions, product launches, and seasonal moments.
• Testing subject lines, send times, content, and offers to continually improve engagement and revenue performance.
• Ensuring messaging and offers stay aligned with paid media campaigns for one consistent, full funnel customer experience.
• Reporting on key lifecycle metrics, including open rate, click through rate, list growth, and revenue attributed to email and SMS.

What You'll Need

• Approximately 8 to 10 years of overall marketing and advertising experience, including a minimum of 5 years of direct, hands on ecommerce experience.
• Direct, hands on experience managing a Meta Ads account with an annual budget of $1,000,000 or more, spend that you personally planned and managed, not aggregated team or agency level spend.
• Google Ads experience in addition to Meta.
• Demonstrated ownership of full funnel performance, from prospecting through conversion and retention, with a strong command of attribution, reporting, and ongoing optimization.
• Experience assessing and improving attribution accuracy, ideally including work reconciling platform reported data, attribution tools, and actual sales results.
• Direct experience with Triple Whale, Northbeam, or a similar full funnel attribution and analytics platform.
• Required, hands on experience owning email and SMS marketing in Klaviyo, including flow building, segmentation, and campaign execution. This is a required platform for the role.
• Proven experience managing full funnel marketing for an ecommerce brand, ideally one with both online and physical retail sales, and working knowledge of blending in store and online data into a single view of performance.
• Comfort using Canva to produce or direct creative assets.
• Comfort using Shopify or a comparable ecommerce platform.
• Strong analytical skills, with the ability to pull, interpret, and present cross platform performance data.
• Excellent written and verbal communication skills, with the confidence to present results directly to client stakeholders.
• Bonus: experience in luxury, jewelry, or another high consideration retail category.

What We Offer

• Competitive base compensation + significant performance-based pay.
• 15 paid vacation days per year plus all U.S. national holidays.
• 100% remote — work from anywhere in LATAM or Europe with a professional home setup.
• A high visibility, full funnel role where your strategy and execution directly shape how a growing ecommerce and retail brand spends its marketing budget.
• A collaborative, high trust culture through Veta Virtual and our client, where your expertise and ownership are valued from day one.