eCommerce Marketing Strategist

Dawson; Columbus (OH); Remote; USD 70.000 - 80.000; Vollzeit

Benefits dieser Stelle

Generous PTO and parental leave

401(k) and equity plan

Company equipment and free products

Zusammenfassung

Dawson in Columbus, Ohio is seeking an experienced eCommerce and marketing professional to own and optimize performance across Shopify, Amazon, and distributor channels.

You will drive campaigns from strategy to launch, collaborate with Sales and agencies, and continuously test to improve conversions, ROAS, and revenue. This role offers a fully remote setup with occasional on-site events, competitive pay, bonus opportunity, and strong growth potential.

Qualifikationen

• 5+ years in eCommerce and marketing with owned campaigns.
• Experience with Shopify, HubSpot, and marketplaces.
• Ability to translate data into leadership-ready insights.
• Strong PM and agency coordination skills.

Aufgaben

• Own day-to-day eCommerce performance across Shopify, Amazon, and distributor and retail partner platforms.
• Develop and execute marketing campaign strategies for growth and brand awareness.
• Lead campaigns from strategy through launch and reporting.
• Collaborate with Sales, agencies, and vendors to bring campaigns to life.
• Optimize site content, CRO, and ROAS across channels.
• Monitor pricing, inventory, and product listings across marketplaces.

Kenntnisse

Campaign management

Growth marketing

Cross-functional collaboration

Startup mindset

Tools

Shopify

HubSpot

Google Analytics

Amazon Seller Central

Jobbeschreibung

$70,000-$80,000 per year + Bonus Opportunity

Monday-Friday, 8:00am-5:00pm

Columbus, Ohio (Remote; prefer candidates to be local to Columbus)

Permanent Hire

Why You'll Love This Job:

• Fully remote work environment with occasional on-site team meetings and events
• Generous paid time off and paid parental leave
• 401(k) plan and equity opportunity
• Company-provided equipment and free products

What You'll Be Doing:

• Own day-to-day eCommerce performance across Shopify, Amazon, and distributor and retail partner platforms, with a focus on growing conversion rates, average order value, and channel revenue
• Develop and execute marketing campaign strategies that support eCommerce growth, customer acquisition, brand awareness, and overall business goals
• Lead campaigns from initial strategy and planning through execution, launch, and performance reporting, including seasonal promotions, Prime Day, back-to-school initiatives, holiday campaigns, and the monthly newsletter
• Translate business objectives into campaign briefs, marketing initiatives, and actionable plans, partnering with Sales, external agencies, and creative vendors to bring campaigns to life
• Collaborate with external agencies and creative partners to develop campaign assets, coordinate deliverables, manage timelines, and ensure marketing initiatives align with brand messaging and business objectives
• Optimize Shopify collections, product pages, navigation, digital content, search visibility, and user experience to improve conversion and revenue
• Conduct A/B testing and conversion rate optimization (CRO) initiatives, evaluate results, and use insights to improve site and campaign performance
• Manage Amazon marketplace performance, including product listings, keyword strategy, new product setup, sponsored placements, and paid advertising
• Monitor Amazon advertising performance and return on ad spend (ROAS), test new ad formats, and address pricing or inventory issues that could affect product rankings
• Maintain accurate and current product content, pricing, and listings across distributor and retail partner platforms
• Analyze sales, traffic, website, and campaign performance data to identify opportunities, measure campaign effectiveness, and provide actionable recommendations to leadership
• Partner with Marketing, Sales, Operations, and Revenue Operations to align eCommerce and marketing initiatives with inventory availability, product costs, revenue targets, and business goals
• Identify opportunities to improve merchandising, marketing strategy, campaign execution, and channel performance through ongoing testing, reporting, and optimization

What We're Looking For:

• 5+ years of combined experience across eCommerce and marketing, with a track record of campaigns you personally owned from strategy through results
• Agency experience, or experience directing agency partners, strongly preferred
• Hands-on experience with Shopify and HubSpot (at least 1 year)
• Experience with Amazon Seller Central or a similar marketplace platform
• Experience with Google Analytics and the ability to turn performance data into recommendations for leadership
• Working knowledge of conversion rate optimization, including testing, merchandising, and UX improvements
• Comfort working without an in-house creative team: you can write a strong brief, give creative direction, and draft copy when needed
• Strong project management and communication skills across agencies, vendors, and internal teams
• Self-starter who thrives in a startup environment, adapts quickly, and enjoys wearing multiple hats
• Startup or small-business experience preferred. B2B eCommerce experience is a plus

About Dawson

Dawson is a trusted staffing partner in Central Ohio. We help job seekers grow their careers with fast feedback, personalized support, and access to multiple employers through one application.