eCommerce Marketing Manager - Amazon

Renfro Brands; Winston-Salem (NC); On-site; USD 90,000 - 130,000; Full time

Job summary

Renfro Brands in Winston-Salem, NC is seeking an Amazon Marketing Manager to lead our US Amazon strategy, optimizing brand store experiences, product listings, and A+ content to drive traffic and sales.

You will own PPC campaigns, promotions for Prime Day and holidays, and collaborate with cross-functional teams to align on messaging, catalog updates, and performance analytics, delivering measurable ROAS with autonomy and support from an analyst resource.

Qualifications

• Bachelor's degree required.
• 7+ years managing & selling products on Amazon Vendor Central and/or Seller Central.
• Proven ability to optimize the brand store, listings and A+ content.
• Experience with AMS and AMG advertising platforms.
• Strong analytical and quantitative skills; data-driven decisions.
• Entrepreneurial mindset adaptable to startup pace.
• Understanding of consumer psychology and product adoption.

Responsibilities

• Own the Amazon store experience for Renfro’s US business and optimize brand store, product pages and A+ content.
• Apply PPC best practices for Amazon Sponsored Products and manage promotions for Prime Day and holidays.
• Develop Amazon marketing strategy with cross-functional collaboration across brand, planning, and operations.
• Regularly refresh content, maintain relationships with Amazon buyers, and coordinate shipments.
• Monitor performance metrics, ROAS, pricing, and provide weekly analyses and optimizations.

Skills

AMS & AMG familiarity

Communication skills

Catalog management

Analytical thinking

Entrepreneurial mindset

Consumer psychology understanding

Education

Bachelor's degree

7+ years Amazon experience

Tools

Amazon Vendor Central

Amazon Seller Central

Job description

Job DetailsJob Location: Corporate Office - Winston-Salem, NC - Winston-Salem, NC 27101Position Type: Full TimeJob Category: MarketingAn individual must be able to perform each essential duty satisfactorily.

SUMMARY

We are growing rapidly and looking for an Amazon Marketing Manager to join our Digital Marketing team to manage and optimize our Amazon marketing initiatives. As the Amazon Marketing Manager, you will be directly responsible for key Renfro brand presence on this highly visible account. You will manage branding & product listings and drive scalable campaigns using key marketing tools and initiatives. This role has significant responsibility and autonomy - you will personally drive results, with the support of a shared analyst resource.

ESSENTIAL DUTIES AND RESPONSIBILITIES

Store Listings/Optimization

• Own the Amazon store experience for Renfro’s US business.
• Continually optimize the existing brand store, product pages, and A+ content to drive traffic and sales for existing and new products
• Partner with brand team to develop messaging and brand assets compliant with brand guidelines and Amazon standards.

Marketing and Promotion

• Apply PPC best practices for Amazon Sponsored Product ads.
• Set up product promotions for key season including Prime Day and holidays.
• Develop Amazon marketing strategy in partnership with AMG, Renfro brand marketing and other functional areas as needed.

Working with eComm specialists, co-manage relationship with Amazon and other eComm retailers

• Regularly refresh and optimize content for existing products and drive content needs for new products.
• Maintain relationships with Amazon buyers.
• Work closely with internal departments – Planning, Operations, Brand Marketing, as well as Customer Service for feedback and input.
• Create, track, and reconcile shipments to Amazon Fulfillment Centers

Analytics

• Monitor, analyze and report on performance metrics, sales, marketing performance, and pricing with regular frequency in order to allocate spend to best performers.
• Analyze digital sales performance metrics, modifying plans as needed to deliver against targets.
• Report ROAS analysis, campaign tracking, web stats, pricing reports, competitive analysis, promotion analysis, and new SKU checks on a weekly basis, with the Analyst’s support.

PROFESSIONAL QUALIFICATIONS

• Working understanding of both AMS and AMG
• Strong communication skills, both oral and written
• Experience managing and updating the online product catalog, including setting up new products and promotional items and maintaining product and category pages data analysis, performance trends.
• Strong analytical and quantitative skills; able to make data-based decisions.
• Hands-on and very entrepreneurial mindset who is comfortable in high-paced startup environments.
• Appreciation and understanding of consumer psychology and its impact on new product adoption.

EDUCATION/EXPERIENCE

• Bachelor's degree required.
• 7+ years managing & selling products on Amazon Vendor Central and/or Seller Central

PHYSICAL DEMANDS

The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

WORK ENVIRONMENT

The work environmental characteristics described here are representative of those an employee encounters while performing the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions. Generally, will work in climate controlled, smoke-free office environment.

The statements herein are intended to describe the general nature and level of work being performed by associates and are not to be construed as an exhaustive list of responsibilities, duties, and skills required. Furthermore, they do not establish a contract for employment and are subject to change at the discretion of the employer at any time with or without notice.

AA/EOE/Minorities/Females/Veterans/Disabled. All qualified applicants will receive consideration for employment without race, color, gender (including pregnancy), gender identity, sexual orientation, national origin, religion, age, disability, veteran status, genetic information, or other protected characteristics.