Amazon Channel Marketing Lead - Content & Optimization

Joie Children's Products, Inc.; Morgantown (PA); On-site; USD 70,000 - 90,000; Full time

Benefits offered by this job

$0 Copay / $0 Deductible Medical & Prescription Plan

401(k) with a 6% Employer Match

Vision and Mental Health Benefits

Job summary

Joie Children's Products, Inc. is seeking an Amazon Channel Marketing Manager to enhance our brand's presence on Amazon. This role is pivotal in creating and optimizing product detail pages and A+ content to drive shopper conversion.

Join us in Morgantown, PA, where you'll collaborate with various teams to improve our performance on Amazon and utilize data analytics for continuous improvement.

Ideal candidates will have solid experience in Amazon marketing and a bachelor's degree in business or marketing.

Qualifications

• 3-5 years of Amazon marketing or e-commerce experience.
• Experience in Amazon SEO and PDP optimization.
• Understanding of Amazon Seller Central.

Responsibilities

• Lead creation of Amazon A+ content and PDP content.
• Optimize product detail pages for conversion.
• Analyze product performance using Amazon Analytics.

Skills

Amazon marketing expertise

E-commerce experience

SEO knowledge

Analytical skills

Project management

Education

Bachelor's degree in business or marketing

Tools

Microsoft Office Suite

Amazon Analytics

Google Analytics

Job description

We are Joie, a global baby gear brand established in 2011 and distributed across over 85 countries.

We prioritize designing products with families in mind. Our commitment to family extends to fostering joy-filled workplaces, where we celebrate our team members' skills, and nurture their development. We offer superior health and welfare benefits, boasting a $0 Copay / $0 Deductible Medical & Prescription Plan Design, a 401(k) with a 6% Employer Match, Vision and Mental Health Benefits.

With our continued growth, and expansion into the US Market, we're seeking Amazon Channel Marketing Manager to join our Brand Marketing team in our Morgantown, PA offices, located just a mile off PA Turnpike exit 298.

The Amazon Channel Marketing Manager is responsible for how Joie appears on Amazon, ensuring that PDPs, A+ content, Brand Store experiences, and on-Amazon storytelling clearly communicate product value, differentiate the brand, and drive shopper conversion.

The Amazon Channel Marketing Manager role sits within the Brand Team and partners closely with the Commercial Sales Manager, Sr. Ecommerce Manager, Sr. Trade Marketing Manager, and external Amazon agency. It does not own P&L or ad execution, but it does ensure that paid traffic lands on best‑in‑class, conversion‑ready content.

ESSENTIAL DUTIES & RESPONSIBILITIES

• Lead creation of Amazon A+ content, PDP content, and video assets, partnering with Product Managers, Product Marketing Managers, Creative, E-commerce, and Compliance.
• Ensure all product detail pages are accurate, compliant, on-brand, and optimized to drive conversion.
• Partner with internal creative team to produce best-in-class Amazon content.
• Continuously improve Product images, Infographics, Videos, and A+ content.
• Identify opportunities to improve conversion rates, utilizing insights from reviews, Q&A, conversion trends and competitive benchmarking.

Amazon SEO

• Manage keyword optimization and search ranking improvements.
• Ensure listings are optimized for relevant keywords.
• Maintain strong data hygiene across listings.

Brand Store

• Own Joie’s Amazon Brand Store structure, content, and ongoing optimization.

Amazon Advertising

Partner with Amazon agency to:

• Review advertising performance.
• Prioritize ASINs based on overall business strategy.
• Ensure creative supports ad performance, including partnering with creative to

Analytics, Testing & Optimization

• Analyze product performance using Amazon Analytics, Google Analytics, and Looker.
• Run experiments and testing on Images, Videos, A+ modules and Content structures.
• Identify what improves conversion and scale best practices across the catalog.

Planning & Process Management

• Create and own Amazon-specific product launch schedules.
• Develop SOPs and creative playbooks to ensure the full marketing team is poised to deliver

for Amazon.

This position description is intended to provide a summary of the major duties, tasks, and responsibilities of this position and shall not be considered an exhaustive listing of all work requirements. Other duties may be assigned.

REQUIREMENT & QUALIFICATION

Education & Experience

• Three (3) to five (5) years of Amazon marketing or e-commerce experience.
• Deep understanding of Amazon SEO and PDP optimization and Amazon Seller Central.
• Experience building A+ content and Amazon creative strategies.
• Bachelor's degree in business or marketing, or equivalent experience is preferred.

Technology

• Microsoft Office Suite, Excel and PowerPoint required.
• Project Management software; Wrike or Asana preferred.
• Amazon Analytics, Google Analytics and Looker.

Familiar with

• Corporate credit card expense management software, BILL Spend & Expense preferred.
• Payroll systems, Paycom preferred.
• Ability to quickly and proficiently learn new software with ease.
• Ownership & Accountability: follows through, closes loops, and drives outcomes without constant oversight.
• Prioritization & Judgment: focuses effort on the highest-impact work.
• Analytical acumen: interprets performance data, identifies trends, and translates insights into content and conversion improvements.
• Problem-solving & Structured thinking: diagnoses issues, forms hypotheses, tests, and documents learnings.
• Attention to detail: catches errors, compliance risks, and inconsistencies before they go live.
• Collaboration and Stakeholder management: builds strong working relationships and aligns Sales, Brand, Product, Creative, Compliance, and agency partners to execute effectively.
• Influence without authority: persuades and gains buy-in through logic, data, and clarity.
• Communication: produces clear concise briefs, feedback, requirements, and documentation.
• Process orientation: builds and maintains organized workflows, launch plans, SOPs, and documentation to support consistent execution.
• Adaptability & Agility: adjusts quickly to Amazon platform changes, shifting priorities, and new tools.
• Time management: manages workload effectively across recurring optimizations, testing, launches, and ad hoc needs.
• Customer obsession: thinks like the shopper and advocates for clarity, trust, and ease of decision-making.
• Resilience under pressure: stays steady during launches, tight deadlines, and escalations.

Other

As business need warrant:

• Travel: up to 10%.
• Ability to work extended hours which may, on occasion, include nights and weekends.

Applicants must be currently authorized to work in the United States on a full-time basis.