Manager, E-Retail

L'Oréal; New York (NY); On-site; USD 81,000 - 98,000; Full time

Benefits offered by this job

Medical insurance

Dental insurance

Vision insurance

401(k)

Paid time off

Employee discount

Job summary

L'Oréal in New York, NY seeks a Manager, E-Retailer and Digital Marketing to lead North America e-retail marketing across Amazon, TikTok Shop and retailer.com partners. You will develop and execute strategies to boost brand visibility, customer acquisition, conversion and sales growth through partnerships, content optimization and performance marketing.

You will work cross‑functionally with Sales, Brand Marketing, E‑Commerce and agency teams to drive launches, campaigns and commercial

Qualifications

• Bachelor degree in marketing, business, communications or related field.
• 3-5 years of experience in e-commerce, digital marketing, retail marketing or e-tailer marketing.
• Experience managing retailer.com businesses and digital commerce partnerships.
• Strong understanding of digital merchandising, content optimization, customer acquisition and online conversion.
• Strong analytical, project management and communication skills.
• Ability to manage multiple priorities and build relationships with stakeholders.
• Proficient with Microsoft Office including Excel, Word, PowerPoint; tech savvy.
• Excellent verbal and written communication.

Responsibilities

• Manage e-retail strategies across key online partners (Amazon, TikTok Shop, retailer.com) to drive awareness, acquisition and sales growth.
• Develop seasonal e-retailer marketing plans to increase brand visibility, traffic and conversion.
• Partner with media agency to craft upper-funnel media strategies for CreedBoutique.com.
• Lead online retail partner marketing, collaborating with Sales, E-Commerce and retailer teams on launches and campaigns.
• Direct digital execution of product launches across e-retail partners with assets, merchandising and support.
• Identify and execute digital opportunities including homepage placements, email campaigns, retail media and social content.
• Drive growth initiatives via content optimization, retail media and partnerships.
• Oversee brand presence across retailer websites and marketplaces with optimized content and assets.
• Manage online sampling and discovery programs for trial and new customers.
• Analyze campaign performance and retailer results to inform strategy and present reviews.

Skills

E-commerce

Digital marketing

Retail marketing

Content optimization

Analytics

Project management

Communication

MS Office

Stakeholder management

Education

Bachelor's degree in Marketing, Business, Communications or related field

Tools

MS Excel

PowerPoint

Job description

TITLE: Manager,E-Retailerand Digital Marketing

REPORTING TO: Head of Brand Marketing

FLSA: Exempt

LOCATED: New York, NY

OVERVIEW: The E-Retail and Digital Marketing Manager is responsible for developing and executing the North America e-retail marketing strategy across key online retail partners including retailer.com businesses, Amazon, TiK Tok Shop, and digital commerce channels. This role drives brand visibility, customer acquisition, conversion and sales growth through strategic partnerships, digital activations, content optimization, sampling programs and performance marketing initiatives. The position also leads upper-funnel media strategy and awareness-building initiatives, partnering with internal stakeholders and agency teams to drive qualified traffic, expand audience reach and strengthen brand equity across digital touchpoints.

Working cross-functionally with Sales, Brand Marketing, E-Commerce, Creative and retail partners the E-Retailer Digital Marketing Manager will ensure best-in-class online brand presence while identifying new opportunities to grow market share and customer engagement across the digital retail landscape.

Why Work With Us? We care about our team members

and we offer a competitive salary of $81,200.00 - $98,000.00, benefits such as medical, dental, vision, 401(k), paid time off, employee discounts and much more!

CORE RESPONSIBILITIES

• Manage e-retail strategies across key online partners (Amazon, TikTok Shop, and retailer.com businesses) to drive brand awareness, customer acquisition, and sales growth
• Develop seasonal e-retailer marketing plans, identifying opportunities to increase brand visibility, traffic, and conversion across digital channels
• Partner with the media agency to develop and manage upper-funnel media strategies supporting CreedBoutique.com
• Serve as the primary marketing lead for online retail partners, collaborating cross-functionally with Sales, E-Commerce, and retailer teams on launches, campaigns, and commercial priorities
• Lead digital execution of product launches across e-retail partners, ensuring timely deployment of assets, merchandising, and marketing support
• Identify and execute digital opportunities, including homepage placements, email campaigns, retail media, social commerce, and content partnerships
• Drive Amazon and TikTok Shop growth initiatives through content optimization, retail media, strategic partnerships, and customer engagement programs
• Oversee brand presence across retailer websites and marketplaces, ensuring best-in-class merchandising, optimized content, imagery, video, and enhanced brand assets
• Manage online sampling and discovery programs to support trial and new customer acquisition
• Analyze campaign performance, retailer results, and customer insights to optimize investments, inform strategy, and deliver regular business reviews and recommendations to stakeholders

CORE REQUIREMENTS

• Bachelors Degree in Marketing, Business, Communications or related field.
• 3-5 years of relevant work experience in e-commerce, digital marketing, retail marketing or e-tailer marketing
• Experience managing retailer.com businesses and digital commerce partnerships
• Strong understanding of digital merchandising, content optimization, customer acquisition, and online conversion strategies.
• Strong analytical, project management, and communication skills.
• Ability to manage multiple priorities and build effective relationships across internal and external stakeholders.
• Proficient in Microsoft Office software, including Excel, Word, PowerPoint, Teams and tech savvy.
• Possesses excellent communication and presentation skills, verbal and written communication