Ecommerce Marketing Manager

Regional Client

Miami (FL)

Hybrid

USD 120,000 - 180,000

Full time

9 days ago

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Benefits offered by this job

Unlimited PTO

12 Paid Holidays

Competitive salary

Health Insurance

Hybrid work environment

Professional growth and developmentOp

Job summary

TFC Marketing in Brickell, Miami is seeking a Shopify Growth & E-commerce Marketing Manager to own growth for multiple DTC brands, driving end-to-end funnel optimization and revenue growth.

You will lead paid acquisition (Meta), email/SMS via Klaviyo, on-site optimization (PDPs, bundles, upsells), and develop a living growth plan per client. Expect weekly calls, rapid testing, quarterly expansion opportunities, and a strong focus on retention and renewals with data-driven narratives.

Qualifications

Personally scaled at least one Shopify DTC brand from 0 to 100K+/month.
Direct ownership of strategy and execution, not just management or reporting.
Deep understanding of full funnel growth: paid acquisition, email/SMS, on-site optimization.

Responsibilities

Own the growth strategy per account and direct the team against it.
Lead weekly client calls and maintain a living growth plan with priorities.
Drive revenue levers: AOV, CRO, LTV, and expansion opportunities.
Provide weekly performance recaps tying spend to outcomes and narrative when performance shifts.
Protect retention by identifying at-risk signals and guiding renewal efforts.

Skills

Full funnel growth

Direct ownership

Paid advertising

Email marketing

Conversion optimization

Tools

Meta ads manager

Shopify

WordPress

Google Tag Manager

Google Analytics

Segmetrics

Asana

Klaviyo

Canva

ChatGPT

Job description

Shopify Growth & E-commerce Marketing Manager

About TFC Marketing:

TFC Marketing is a premier digital marketing and e-commerce strategy firm headquartered in Brickell. Since its inception over ten years ago, TFC has grown client revenue over $500M through its expertise in e-commerce and lead generation. TFC has worked with clients both locally and nationally, including Mr. Hospitality (Queen Miami Beach, Marion), E11even, American Social, Raw Nutrition, Revive Supplements, Torch, Diamond CBD, USA Sports Medicine, and many more.

Responsibilities:

Actively contribute to:

Ad angles, hooks, and offers (not just overseeing)
Funnel builds (landing pages, PDP optimization, bundles)
Email/SMS strategy and flows
Identify and execute high-impact revenue levers:
AOV increases
Conversion rate improvements
LTV expansion
Test rapidly and iterate based on real performance data (not theory)
Own the relationship. Be each client's primary strategic contact: weekly calls, same-business-day responsiveness, and a no-surprises communication standard.
Quarterback the growth strategy. Maintain a living growth plan per account — ad angles and offers, funnel and PDP priorities, email/SMS strategy — and direct specialists against it.
Drive the revenue levers. Identify and prioritize AOV, conversion rate, and LTV opportunities from real performance data, and turn them into briefs the team can execute fast.
Defend and report the numbers. Send weekly recaps that tie spend to outcomes, lead the results conversation, and own the narrative when performance dips.
Grow the book. Surface and close expansion opportunities — added channels, increased scope, new initiatives — across your accounts every quarter.
Protect retention. Spot at-risk signals early, run save plans with your Account Director, and secure renewals on schedule.

What Success Looks Like

Retention: zero relationship-attributable churn across your book; renewals secured on schedule. Expansion: [proposed: ≥2 expansion opportunities closed per quarter] across the book. Communication discipline: same-business-day client responses, weekly calls held, weekly recaps on time [proposed: ≥95%]. Account performance: a current growth plan on every account, with shared accountability alongside media buying for each client's agreed targets. By day 90 (end of probation): independently owning the full 7–10 account book.

Must-Have Experience (Non-Negotiable)

Personally scaled at least one (ideally multiple) Shopify DTC brand from $0 to $100K+/month in revenue Direct ownership of strategy and execution (not just managing a team or reporting) Deep understanding of full funnel growth: Paid acquisition (Meta primarily)Email/SMS (Klaviyo or similar)On-site conversion optimization (PDP, bundles, upsells, AOV)Able to clearly break down: What you testedWhat worked/didn’tHow they scaled profitably (not just revenue)

Tools You've Worked With